The iPhone market share has fallen sharply. Apple urgently needs new products to ensure its position in the market.

The news that Apple launched a cheap iPhone to occupy the market is rampant. The Wall Street comments that the next sales boom will be concentrated on relatively cheap smartphones, which puts apple in the dilemma of catering to low-end users or focusing on a few high-end customers; high-end businesses have the largest profits.

Apple is the first to release Samsung, the annual flagship Galaxy S4, which has been sold out of stock in the US, according to foreign media reports.Juniper research, a market research firm, said Samsung expanded its leading edge in smartphone sales in first quarter of 2013. Apple needs to prove that it is still an innovator and that it must do better in developing emerging markets. Juniper estimates that in first quarter of 2013, the total volume of global smartphones was approximately 0.2 billion, up 30% year on year.

In the latest report, Strategy Analytics said that in the first quarter, Apple's iPhone market share in the global smartphone market dropped from 23% in the same period last year to 18%, and shipments increased to the lowest level in history. According to the report, South Korea's Samsung Electronics shares 33% of the global smartphone market in the quarter, hitting a record high for the company, up from 29% in the same period last year. According to the report, shipments of smartphones in the global market of Samsung Electronics increased by 56% in the first quarter to the highest 69.4 million in history. Shipments of smartphones of Apple were 37.4 million, up 7%, the lowest year-on-year increase in history.

Ranking of the five largest smartphone markets in the world

In the first quarter, Samsung's smartphone shipments surpassed the sum of the four following vendors. According to IDC, Samsung uses tizen operating system phones and the methods in which such phones will be added to Samsung's product line are worth noting. Among the top five smartphone manufacturers, Apple's market share only declined, while LG, both increased.

Compared with the dominant position of Android and iOS, Microsoft's WP system has never been favored. According to data published by the Kantar worldpanel, the growth of the WP system has exceeded that of the Android platform, making it the fastest growing platform in the U.S. smartphone system.

The prosper website in the United States investigates Users' intention to purchase mobile phones in the next three months.

The survey shows that 54.6% of users consider the next mobile phone as an Android system, 41.5% of users choose the iPhone, and about 23% of users choose Windows Phone.

In the next three months, the user will purchase a mobile phone.

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According to Apple's earnings this week, its profits have declined for the first time in a decade. Despite the decline in profits, sales of about 37.4 million iPhone devices have exceeded market expectations. Apple is about to launch a new product release, but it needs to prove that it is still the innovative company that Steve Jobs was in charge. Juniper researchers said on Friday that the next release of the product will be crucial to its position as a leader in innovation. In addition, Apple needs to make sure it is attractive in emerging markets to keep its title as the world's most popular smartphone brand. Apple may have a group of loyal fans, but the company's products are squeezed out of the market by Asian competitors due to high prices.

The news that Apple launched a cheap iPhone to occupy the market is rampant. The Wall Street comments that the next sales boom will be concentrated on relatively cheap smartphones, which puts apple in the dilemma of catering to low-end users or focusing on a few high-end customers; high-end businesses have the largest profits.

According to the research institute IDC, smartphone sales in the Chinese market this year are likely to grow by 41%, a growth rate lower than 136% of last year. Afterwards, the sales growth may quickly slow down, sales growth in 2014 and 2015 is expected to decrease to 17% and 12% respectively.

If cook can lead the company to release exciting new products, it will once again boost the company's accelerated growth and increase its share price. At the same time, Apple throws a lot of cash to appease Wall Street investors. If Cook fails, Apple's growth will slow down, but its fans will be able to maintain its stable profitability-a condition for Apple to become a leveraged Acquisition target.