The joys and sorrows behind Windows Phone

One year has passed since the advent of the Windows Phone mobile operating platform, and this year we have witnessed the growth of this new thing. With the strong competition from IOS and Android, Windows Phone chose to take the two sides and catch up with them to get out of its own path. A year is a miracle long enough to make a product mediocre, and Windows Phone is destined to take a seemingly low-key, but not a low-key road, because a good play has just begun.

After Nokia's release, it was announced that meego was a historical one. Windows Phone included the Finnish people with its unique charm. While blackberry was struggling to survive, windows Phone 7.5 mango is pushed to every user. When web OS does not support the announcement, Windows Phone is still moving forward silently, and the new market in Asia and Africa has been attacked.

Update push

Since the advent of Windows Phone, it has experienced the first update push with the code "nodo" in August, followed by the 7392 Security Update push in August, A short time ago, the Windows Phone 7.5 operating platform named mango came into being. It took one year before and after, and that was the time of the year. Microsoft kept its promise of a major update every year, it took three years for iOS to achieve this year, compared with less than two users who chose to update the Android platform.

In terms of update, Windows Phone cannot receive update push in the first time except for a few models. This gives users the feeling of being vigorous and vigorous. This is the case with the latest mango update push. By the end of this month, in just one month, Microsoft has completed the update of more than 95% of different Windows Phone models. In this regard, Windows Phone has far left the operating platforms of other competitors behind.

Total number of applications

In terms of applications, the total number of applications in the Windows Phone Market has exceeded 35000. Although the total amount is far less than the huge data of iOS and Android, the marginal growth rate shows that the number of applications in the Windows Phone market has increased to 15000, it took only 26 weeks, while IOS reached this number for 27 weeks. Although Windows Phone is far less than appstore reached 65000 in the first year, as API gradually became available, this situation will certainly be improved accordingly.

Few users question the current insufficient number of applications in the Windows Phone market, especially for Chinese users. In fact, the number of applications is not enough, but the number of applications is not enough. This problem is naturally inseparable from Microsoft's strict API opening policy, but in turn, are all applications we use on other platforms Chinese? I think the answer is no. This means that there are still many outstanding applications not available to users, especially when Windows Phone is not open to the Chinese market, this is undoubtedly too demanding.

Social networking and Application Integration

Windows Phone focuses on people-oriented and gives users what they need. Social Networking and applications have undoubtedly become an important aspect of social development. Windows Phone has made remarkable achievements in this regard, you can view recent chat records and social media updates under each contact in people hub. You can use Bing to search for movie names and directly import them to the IMDB application to view movie reviews, using Bing visual search to scan book codes can directly pop up Amazon book reviews and quotations. These implementations are implemented through Windows Phone native integration, and users do not need to rely on third parties to implement these features, it brings great convenience to users.

It is a pity that Windows Phone has integrated many services that are regarded as banned in the near future. Therefore, many users question that these products will become a weakness by the day, however, we have reason to believe that Microsoft's public relations capabilities, so before entering the Chinese market, Microsoft will certainly integrate some local special services for the local cultural characteristics of China and other countries and regions, to better serve users.

OEM System

Microsoft's Windows Phone mobile operating platform has a complete OEM system, OEMs, including Nokia, Samsung, Fujitsu, HTC, LG, Acer, and ZTE, have successively released their own Windows Phone terminals, including the first generation and second generation, among them, there are many generations of star models such as Samsung omnia 7 and HTC hd7, as well as the recently listed HTC Titan, HTC Radar, and Samsung Focus S.

At present, in addition to Nokia's choice to join the Windows Phone camp, most OEMs use their own tips, and mainly rely on Android terminal production, this is undoubtedly a loose federated system. In fact, if OEMs work hard with Microsoft, it will be a matter of time before and after the day. If Microsoft does not offer OEM preferential policies, it is bound to be unable to thoroughly promote Windows Phone terminals to the market. After all, Microsoft does not produce it by itself, but with patent litigation from the iOS platform, most Android platform OEMs are in a float position, which is undoubtedly an opportunity for Windows Phone. In the patent war, Apple has never been an opponent.

Hardware standards

Microsoft has developed a strict set of hardware standards for the production of Windows Phone terminals. Compared with Android's open to OEM and iOS's own features, microsoft strictly stipulates that OEMs cannot modify the customized operating platform, which means that products such as snacks and Xiaomi cannot appear on Windows Phone platforms, this has also been used by competitors, especially Android Daddy Andy Lubin, to chew his tongue and say Windows Phone is not open.

The consistency of hardware standards is not the key to determining whether an operating platform is open. End users do not need to be able to DIY their own mobile machines, as a computer expert, users only need to adapt their functions and familiar operation habits. In contrast, Android's DIY performance does not mean that not every user will perform in-depth customization and will not intentionally flash the machine. On the contrary, the unified hardware standards bring about the unified update work mentioned above, and can control the prices of terminal products, but did the great God Andy Lubin say that opening is not just starting to become unified and close together?

Market Strategy

Windows Phone currently has a small market share, which may be a bit confusing for many people. According to the optimistic estimation of sales of machines in three months at the end of last year, so far, the total sales of Windows Phone is only about units, which may be a few weeks or even a few days for iOS, and Microsoft has no intention to humiliate Microsoft in this regard, so that every time Uncle Bao talked about this, he was so anxious to say a specific number. However, Windows Phone has not been available to the global market in the past year. However, if tianchao's users use none of these products, Microsoft has to blame Microsoft for its unsatisfactory performance.

But the good news is that Microsoft talked about Nokia, the former giant, over the past year, and made Nokia believe in its love for Windows Phone. You need to know that the Finnish people seem to be quite honest now, but they have not lost their housekeeping skills. It is absolutely not a problem to generate 20 or 30 million hosts a year, and based on Nokia's current distributor network, windows Phone sales are also a matter of time.

At present, Microsoft has gradually opened up markets in emerging countries and regions. In addition to in-depth exploration of markets in developed countries and regions, the markets in Asian and African countries and regions have also been paid more and more attention, microsoft has also launched various marketing and promotion activities with some wireless service providers and operators in these regions. The latest Windows Phone terminals have also been tested in the Asia-Africa-pull region, so the outlook for Windows Phone will only get better and better, everything is just a matter of time.

In the past year, Microsoft and Windows Phone have not been calm, and various problems have aroused much doubt about Microsoft and the emerging mobile operating platform. However, during this year, microsoft and Windows Phone are also impressive. We only hope that Microsoft can stick to Windows Phone. After all, we can see the rainbow after the storm. (Text/play WP)

Source: http://www.eyeandroid.com/article-375-1.html