The level of product design: instinct layer, behavior layer, reflective layer

I was watching "affective design" some time ago, inspiration is great, affective design is biased towards industrial design, software PRODUCT design, affective design is important to "emotion" as the main line to discuss and explain all kinds of design, not a design guidance book, but a more abstract concept of elaboration.

As a designer, you will have this feeling, at the beginning of the design work, the most important thing is to draw on specific design cases and written provisions, pay attention to the level of concrete things, but do have bottlenecks, the urgent need for a higher level, abstract, a little philosophical taste of Things to guide and complement. Let own design works have "thought", each piece of design works behind have their own "design process", experienced a variety of design assumptions, overthrow, iterative, redesign, the final is more in line with the requirements of the design results.

Product design has three levels: instinctive level design, behavioral level design and reflective level design.

The design of the instinct level mainly involves the initial effect of the product shape; the design of behavioral level is mainly about the user's experience in using the product; the design of reflective said mainly includes the feeling of product. It describes what an image is, and it tells the other person what the taste of its owner is. Designers in the design of new products, should be integrated into the design of these three levels, to create a beautiful and easy to use and personalized products.

Combined with the above three design levels, let's look at the following examples and you will have different thoughts:

Good product design, that is, to meet the needs of people's daily life, but also to save material, in most people's concept, screwdriver and small hammer is two tools (above), designers cleverly found that people's emotional needs, the two tools into one.

When you finish painting, you may not find the right place to place the pain of the paint brush, the design of the graphic to meet the emotional needs of people, designed to meet people's emotional needs of the paint brush.

Faucet design with temperature display, can adjust water temperature

In the use of the image of the product process, the instinctive level of design is the user will feel this faucet material, texture, shape. Behavior level of the design, to understand the collection of users to use the tap when the various needs, water temperature, there is demand for cold water, the two conditions, such as heat. Reflective level of design is if the faucet put hot water will burn the user, then design a thermometer for the product, so that will not cause burns.

Three levels of product design: instinct layer, behavioral layer, reflective layer

The instinct layer is a layer of sensory stimulation to people, such as our usual interface, topic, visual stimulation of the user.

Baidu Entertainment boiling point theme, red to the user's visual stimulation, luxury, annual inventory, entertainment, and so on elements, the activities expressed incisively and vividly.

Behavior layer is that I arrived at this site how to play, how to play the straightforward, what products I can play.

Baidu MP3 Music Box, in meeting the needs of users to play music, change the skin design, more than the user's demand for the player.

Reflective layer The best idiom is "chujingshengqing", the user in an Internet product can get understanding, and summary, introspection, grade of dissemination, recognition and so on some, can be called reflective layer. For example: In Huangshan, there are a lot of people are taking pictures, there are many artists in the painting, their experience is not the same, can not feel the same, a can be completed in a moment of action, one has to wait for a long time, slowly and personally depict this beautiful scenery. So the artist experience is definitely richer than the person who photographed it.

The emotional design of some of the book and examples to share the first here. It takes some time to understand these, and we welcome all of you to discuss it, and hope that you can apply it to the actual work, think about your design work, or cultivate your own creative spirit.