The long tail of the cow's neck and the Web SEO

A friend in a webmaster forum posted Google seo information, some people questioned the way: "GG is no use." I put the xx net to do GG first and what use? "," Google is not much used now, it is always open.

These questions SEOER the voice of all the Chinese webmaster (although more people will not be so straightforward)--Chinese mainland website Google search traffic "Wangxiao New Year, less than a year", such as now GOUYN12 Service website Google included 120,000, can be one months from Google to a few search traffic.

But the way we treat Google is wrong, and it shows that we don't really understand the "long tail theory" of the popularization of "no matter how secure the basket is," that all eggs can't be in one basket.

While the definition and practice of Long tail keywords are all very clear, it is regrettable that "(no matter how securely the basket is), all eggs cannot be in one basket" is the popular expression of the long tail theory-it is only a more negative and conservative statement. Long tail keyword is based on "(no matter how strong the keyword, the development of a good situation, but in order to maximize the interests of the site), can not be all the site traffic hope is pinned on this strong keyword," We must dig deeper and more not strong key words, and do them well, Can truly SEO work done to improve the website conversion rate of the ultimate goal.

Obviously, such a long tail theory of thinking must also be shown in the SEOER approach to the search engine attitude-indeed, now for the Chinese mainland website, Baidu Strong, concern Baidu search engine optimization is the inevitable choice of each webmaster (SEOER), but if we pay attention to Baidu search engine energy 10% to other " Long tail "search engine, there may be unexpected surprises."

On this gouyn12 feel profound, one months ago, Gouyn12 began to do a top industry keyword optimization, the results of this month Baidu keyword rankings on this keyword ranking has been improved, but did not achieve the expected effect, from the 13th to the 10th place, Baidu this keyword search traffic growth is not obvious.

But to my surprise, January 4 my website search traffic suddenly exploded, more than Baidu over a period of time, a fine check, originally I do Baidu optimization of the keyword search rankings from the original 23rd to the 3rd (1th is search encyclopedia), for several days so, brought a lot of web traffic.

　　

This thing let me feel very deep, I thought besides Baidu search engine all is "ox neck of droop skin, there is not much, without it a lot of" ("Hanging Skin" for Kunming dialect, wrinkles, analogy dispensable), this just know, these non-mainstream search engine originally is "Long Tail search engine", although the traffic is not large, But the use of good for the entire Web site traffic promotion is very critical-especially in everyone sharpening "decisive battle Baidu", if we to them such a "long tail search engine" to give enough attention, the whole site SEO situation will be greatly improved.

After that, I reread the theory of Long tail, "I was impressed by the view that all the long tails used to be" hot "--a reflection of Google's sharp decline in the Chinese mainland--and it seems that today's popular Baidu will inevitably become tomorrow's" hanging skin on the ox's neck "-the fate of the long tail search engine, Though it still seems so far away.

Therefore, in the current SEO process, whether from the positive aspects of the site or negative aspects, we give Baidu the necessary attention, we must resolutely implement the "(no matter how strong the basket is safe,) all eggs can not be placed in a basket" SEO strategy. What's more, such SEO strategy can effectively avoid "overheating competition", to our website operations bring the benefit of the intention not to receive.

In addition, the "Long Tail theory" in the process of the use of SEO there are many, for example, "Study in the United States," such a popular keyword only auction site has 6, but we will only "study in the United States" decomposition into "U.S. state + study", such as "Study in Virginia" Baidu rankings on only one promotion site, And ranked by the former website information is incomplete, as long as we systematically do a good job of Virginia State all the university to recruit students to China's information, do the relevant optimization measures, ranking is very easy to go up. And we just do a good job of 20 "U.S. state + study" of the relevant information, site-related keywords ranking will go up, and finally do not worry about "American study" such a popular keyword ranking does not go.

From this view, "Long tail keyword" is just "long tail theory" of a kind of SEO application means, mastery of it does not mean that we fully mastered the "long Tail theory", only skilled grasp and ingenious long tail theory, for us to broaden the work of SEO ideas, do a good job in SEO, effectively defuse the pressure, improve the efficiency of great benefits Beneficial.

And, "The Long Tail theory" to the website Marketing promotion application is very important--not only is limited to the SEO, for example, "News marketing", "differentiated Marketing", "Mail Marketing", "Short Message Marketing", "microblogging marketing" and other methods, these methods in the site marketing specific areas have incomparable advantages, But all have their own limitations, we only advance with the times, the application of a variety of methods, can really do a good job of marketing website.

Finally, it must be emphasized that the way we treat the world search engine rule makers Google is too "utilitarian" for "Mas dish" attitude shows that has always stressed that "user experience" We do not really understand the "long tail theory", holding such an attitude, we can not really do a good job of web services, so that the site to achieve a better " User Experience ".

"Long tail theory" must be based on the full respect and understanding of every "niche user", try to do their best to meet the needs of each other, only in this way can really do a good job-so, we are in the Web site operation on the one hand to the Chinese kind of a person can not sin, "many friends more than one way" , on the other hand, to really respect everyone from the heart (whether it is the user, or service provider), can not see anyone as a "there is not much, without it a lot of" the "cow neck of the hanging skin", it may really do a good job of website Marketing promotion work (this article by SEO Yunnan original starting, Reprint please bring the website http://www.gouyn12.com/seogw/140.html).