The low-end processor market in high-pass force does MediaTek need to panic?

Source: Internet
Author: User

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Do not look at the smart phone market so hot, in fact, the chip manufacturers behind the fierce competition and no less than the millet and Meizu, Huawei, le Vision of the tear between the X-war. Qualcomm and MediaTek are definitely a couple of life and death, before Qualcomm will be hit by MediaTek on the ground to find teeth, and then was MediaTek in the low-end market against the attack, the feud between the two is not overnight to build up.

Although the former Qualcomm with the Dragon 410 and other low-end processors, snatched part of the market, but the low-end mobile phone is still MediaTek in Wang Wang. In order to combat opponents, and eliminate the negative impact of the 810 fever, while expanding the impact, Qualcomm recently released two in the low-end processor. As an old opponent, will MediaTek panic?

Low-end chip in high-pass fahen to MediaTek Heart

Qualcomm's two new processors are 430 Hairon 617, each of which is a eight-core A53 core, primarily for the mid-to low-end market. Performance parameters do not need to be detailed, worthy of "mid-end" this title. The killer is that the two processors are the first to support Qualcomm's new generation of fast charging technology Quick Charge 3.0, charging 80% just 35 minutes. This means Qualcomm pulls the fast-charging threshold down to the low-to-mid-tier model and is no longer exclusive to the flagship model.

But MediaTek also has its advantages-since 2014, MediaTek has been exerting its strength in the low-end market, perfectly interpreting the word "reverse attack". Ann Rabbit According to its evaluation database compiled the "2014 Mobile processor brand distribution map." Among them, Qualcomm topped the top, with a share of 32.3%, MediaTek, which occupies 31.67% of the market share, almost flat with Qualcomm. You know, 2013 Qualcomm is the largest 48.6% share, MediaTek's market share is only 7.78%!

Among them, the middle-low-end processor is MediaTek's contribution. In the 2014 Android device single chip leaderboard, although the Qualcomm 801 chip a ride on the dust, but 2-4 were occupied by MediaTek. 2014, MediaTek processor to run cent tyrannical won the favor of many handset manufacturers, especially MT6595 is called "Run the Devil". For domestic handset makers, MediaTek processors are well-pulled to lower the price of low-and medium-end models, significantly enhancing performance, and even redefining the thousand-dollar market.

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Now, in the low-end market, the firm's foothold in MediaTek face Qualcomm two new products, if not panic is impossible. After all, Qualcomm in terms of overall shipments or technology research and development, marketing, and mobile phone manufacturers relationship, or stable ah MediaTek one end. But it is the kind of fear of such panic, can only be said to be a kind of customary reaction. Qualcomm's high-end strategy determines that it is not advisable to compete with MediaTek in the low-end market.

It's not going to go up. Qualcomm, MediaTek have their own difficulties

In fact, today's MediaTek and Qualcomm have their own difficulties. The decline in their own immunity can lead to serious injuries even to the opponent's gestures. Qualcomm was led by MediaTek's nose, abandon its own advantages, has been to the multi-core direction, and finally let the immature Dragon 810 pits extremely miserable. Not only is the handset manufacturers despise, even let the public consumers realize that Qualcomm is not the same as the previous impression of the big. Qualcomm's past painstakingly accumulated brand value and image, almost destroyed. In the low-end market, Qualcomm was hit by MediaTek.

And MediaTek is the mobile phone manufacturers pit, continue to the high-end market impact, but repeatedly failed. At the MWC show this year, MediaTek officially announced the launch of the new processor brand Helio, the high-end market, and the launch of the first product Helio X10 processor. Originally this is mediatek again to kill to the high-end market opportunity, priced up to 4999 Yuan HTC m9+, 1799 Yuan Meizu annual flagship machine MX5, etc. have been carried in, but is carried the same chip red Rice Note 21 hit back to the low-end market.

MediaTek, not going up, high-pass, down ... Both are in fact now panicking. Now the launch of Qualcomm new products, relative to their future development, is fundamentally harmless, just an appetizer.

Handset makers decide everything Qualcomm, MediaTek is trapped in the throat

Originally Qualcomm, MediaTek as the upstream chip manufacturers, should be able to midstream mobile phone manufacturers "Yi qi", "arbitrary at the mercy of", but people feel sad, now the front two are almost entirely look at the latter's face to act. The reason for this is that the global handset industry is slowing in overall growth, especially in the most important mobile phone market in mainland China, and the competition between handset makers is intensifying.

In order to compress costs, and then introduce more cost-effective models, they continue to test chip manufacturers. On the one hand, demand for chip performance improvement, on the other hand constantly depress prices. In order to compete for higher shipments, maintain their own growth posture, to investors in return and confidence, Qualcomm, MediaTek between the brutal competition. By the throat of Qualcomm, MediaTek can only follow the pace of mobile phone manufacturers to walk.

I think that MediaTek is not really afraid of Qualcomm, but the entire mobile phone industry downturn. In July this year. MediaTek believes that, as the low-end mobile phone market is less than expected, MediaTek has a high probability of lowering the number of smartphone chip shipments this year, as well as the year-round revenue growth and other operational indicators.

So, the low-end chip in high-pass force, MediaTek will be affected, but also will not be too flustered, after all, it has been in the low-end market for a long time, and rooted in it, short-term will not be fatal impact. But if the mobile phone market has remained depressed, not just MediaTek, even Qualcomm will be anxious like a hot cat. (New discoveries of science and Technology, Constantine/Wen)

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The low-end processor market in high-pass force does MediaTek need to panic?

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