The meaning of website traffic Pv,uv,ip

Article Source: http://lzj0470.iteye.com/blog/647453

1. What is PV

PV (Page view), which is the amount of pageviews, or clicks, is usually the main indicator for measuring a web news channel or website or even a web news.

The expert's explanation of PV is that a visitor actually sees several pages of your site in 24 hours (0 to 24 o'clock). Here to emphasize: the same person to browse your site on the same page, do not repeat the calculation of PV, points 100 times also counted 1 times. To be blunt, PV is a visitor who opens several of your pages.

PV is to the website, as the ratings of television, to a certain extent, has become the most important measure of the performance of commercial web site investors.

PV calculation: When a visitor visits, record the page he visited and the corresponding IP, and then make sure that the IP visited this page today does not. If your site to 23 points, the simple IP has 600,000, each visitor visited the average 3 pages, then the PV table records will have 1.8 million.

There is a tool that can always view the PV traffic and the world rankings of your website Alexa toolbar, install it! The Nets are sure to install this.

2. What is UV

UV (unique visitor), which refers to the number of people who visit a site or click a different IP address for a piece of news.

On the same day, UV only records visitors with independent IPs who have entered the site for the first time, and will not count when they visit the site again within the same day. Independent IP visitors provide a statistical indicator of the number of viewers for a given period of time, and do not reflect the full scope of the site's activities.

3. What is a PR value

PR value, that is, PageRank, the level technology of the Web page. Larry Page, the founder of Google, is part of the Google ranking algorithm (ranking formula) to identify the level/importance of the page. Levels are from 1 to 10, and level 10 is perfect. A higher PR value indicates that the page is more popular (more important).

For example, a site with a PR value of 1 indicates that the site is less popular, while a PR value of 7 to 10 indicates that the site is very popular (or extremely important).

We can say this: the more the number of external links of a website the higher the PR value of the site, the higher the level of the external link site (if Macromedia's website is linked to your site), the higher the PR value of the site. For example, if there is a link to a xyz.com site on the abc.com website, the abc.com site must provide some good site content, so that Google will use the link from xyz.com as its vote on the ABC.com site.

You can download and install the Google toolbar to check your site level (PR value).

Summary: For the network, there is no Alexa toolbar on your browser, there is no Google Toolbar, is to determine whether a network to understand the promotion of an important standard. If you don't have it, start today and put it on!


Here are some of the factors that affect PV:

After a news release, its PV data can be tracked, usually every 5 minutes. Different channels of the different brands of the website, the published news of the PV performance has a rough evaluation of the scale. After the press release, the general PV value always has an ascending process. PV performance can be calculated from different periods of time to calculate the amount of change in PV units, experienced network editing, after a few 5 minutes of data accumulation, you can roughly anticipate the PV peak level of the news. If this level is not satisfactory, then the editor will have to take some means, such as "optimize" the title, or add other eye-catching elements, slices. In general, through such "processing", a news of PV performance can be improved to reach a new peak.

In other words, the Internet news editing means affect the PV value.

What other factors affect PV? There are at least these factors:

Time of press release

Different time periods, the number of people on the Internet, the number of visits to the site is also different, so sometimes the fluctuation of PV value, its main contribution lies in the natural fluctuations of the number of internet people at different times. The same news, at different times of the release, PV performance will be different.

People who surf the internet at different times have different demographic characteristics (gender, age, education level, reading purport, etc.), so the same 10,000 people who are on the internet, or even 10,000 visits to a certain website, different time periods, the distribution of these 10,000 visits on different channels/content is differentiated. So sometimes, the change in PV is related to the change caused by this factor.

Period of access

For some frequently viewed sites, we may visit a few times a day, with a certain amount of time between them. This interval is often related to the rhythm of people's real work. For example, many people will take time to browse the news at work, the second time to see what news, often in the middle of the morning break, even after lunch break. Therefore, even if other factors do not change, because people visit the site periodically, will also affect the news or the site's PV. Of course, because different people return to the cycle of varying length, time varying, this factor may not lead to obvious fluctuations, and can be dispersed in the PV performance at different times, but it is certain that any one PV data, there is also the role of this return cycle factor.

Sudden incident factors.

For example, some emergencies, will lead to the increase of people's access to a certain site, but these visits were originally intended to be a matter of emergency-related news. However, because people's news consumption, often have unpredictable, so the common phenomenon is that people after watching the news to see, but also in passing to see other. This factor may also contribute to the PV of a piece of news (unrelated to emergencies).

Finally, there are, of course, some accidental factors (in fact, the hitchhiking factor also belongs to this). What is included, such as weather factors, such as during the SARS period, waiting. What else? You can think about:-).

From this point of view, a simple PV data, in fact, a variety of factors in the overall contribution of the results, so sometimes the PV fluctuations, is not entirely possible through the editing means to guide and influence. It's important to know that. Because this tells us, blindly without specific analysis of PV to measure success or failure is unreasonable.

In social science research, the contribution of different factors to a phenomenon is the so-called detailed analysis model. A lot of things that we seem to be unchanged, in fact, the internal composition of the proportion of the great changes have taken place. And some seemingly changing things, the relative relationship in fact there is no change, but a simple number of fluctuations.

　　
The website says average daily IP/PV visit volume is about 600/2400 means, today visit first page number is 2,400 times, Access IP is 600. That is to say, these 600 IPs visited the first page 2,400 times altogether.

The meaning of website traffic Pv,uv,ip