With more and more chaotic exposure, the traditional micro-commerce has finally suffered a big collapse in June, the industry generally believe that this indicates that the micro-commerce industry has entered a new stage of baptism------can not adapt to the development of the industry, can not provide high-quality services to the micro-business will be eliminated. In this context, some of the micro-commerce service platform is also in the "change", such as the recent micro-union announced that its personal free shop Platform v shop renamed "Moe Shop", V shop V-Guest upgrade to the main, Moe will launch the main growth system and credit system. In addition, Moe will also launch a partner system and the Apprentice program, invest heavily in inviting "micro-business partners" to create a healthy micro-business marketing ecosystem, which is regarded by the industry as an important step in the industry's baptism.
traditional micro-commercial chaotic frequency, system at stake
Early micro-commerce as a new form of business has received a high degree of attention, many people think that micro-commerce and e-commerce ten years ago, the traditional industrial structure will bring subversion. However, when the circle of friends selling mask flooding, we also questioned the micro-business, after all, based on the relationship between the forced sale of the model has been "notorious", using a circle of friends to do micro-commerce is just a bottle. However, let us hate the circle of friends to sell the mask is just a traditional micro-commercial chaos of the iceberg.
Before the media have visited the Guangzhou Sanyuan near the United States Bo, through the investigation of the United States Bo for the outside world revealed the friends of the circle of micro-dealers little-known side. The investigation found that a large number of illegal drugs, hormones are used in various types of masks and cosmetics, and ultimately low-priced, with special whitening or weight loss effect and other selling points are layers of agents to sell to the user, and the accomplice is the traditional micro-business.
In addition to the sale of leave, the traditional micro-commerce similar to the "MLM" Layer grading model also brings great hidden danger to the industry. According to reports, before the micro-commerce industry competition is not fierce, the monthly income of more than 100,000 of the individual micro-traders, and Qiao 10-year-old and other major brands are years of water over billion, high profits attracted a large number of practitioners to join. However, as competition becomes more intense, and more and more chaotic images are being exposed, the system is now at stake, and industry insiders expect small brands to collapse, agents to flee the phenomenon in the second half of this year began to focus on the outbreak.
industry baptism, platform micro-business trend rise
So, does the above-mentioned micro-commercial chaos mean that the entire micro-commerce industry is already declining? As we all know, the emergence of micro-commerce since 2013 has shown two models, namely, the circle of friends and platform model. Just because of the influence of a lot of people naturally through the circle of friends to get involved in the micro-commerce, in fact, the platform model of the micro-commerce in recent years, the development is very rapid, the representative of this model includes V shop, micro-shop and have praise and other platforms. In the case of the micro-union, according to the statistics of the Micro-Alliance platform opened nearly 7 million, the monthly turnover of more than 100 million yuan, the B end of more than 10,000 merchants, the expected 2015 platform turnover will exceed 2 billion yuan.
As the current exposure to the chaos is mainly concentrated in the circle of friends, rather than the platform model, so the future affected by the larger should be the circle of friends, relatively healthy, smooth platform model not only will not be affected by the industry baptism, but will benefit from it. Because when practitioners give up the circle of friends, their choice will inevitably be platform mode.
How does platform-based micro-commerce solve the traditional micro-business problem?
However, the platform-type micro-business to continue to be bigger and stronger, must solve the traditional micro-business, otherwise it is easy to repeat the same. So platform-type micro-commerce can help the micro-commerce industry to complete the finishing? How should the platform-type micro-commerce guide the marketing of reasonable compliance of the micro-commerce industry?
In this respect, the micro-union proposed its own solution, namely, the partner system and the function of The Apprentice. According to the partner program, nearly 7 million of the master can share the invitation link to social platforms such as QQ and Weibo, each successful primary and partner will receive a bonus bonus for cash red Envelopes and a commission reward for the sale of the distribution, and the reward is limited to two-tier partners. Then look at the function of the Apprentice, the function of the apprentice to allow each Meng master to choose the "micro-business tutor", after the success of The Apprentice, Meng will be on the shelves of "master" sold all the goods, but also can communicate with master to obtain micro-marketing skills and experience to enhance the operation of micro-business capabilities.
First talk about the partner Program, Red envelope reward is clearly an important thrust, yesterday, the micro-union has sent 100 million red envelopes, adding more than 3 million users, into the Tens user platform camp, in this sense, the use of red envelopes just right. However, the author believes that the more important significance of the partner system is to solve the shortcomings of the traditional micro-quotient classification system, different from the traditional distribution of the infinite mode, the entire Sub-Commission reward is limited to two-level partners, fundamentally eliminate the problem of layer classification. Secondly, whether it is the partner system or the function of the Apprentice, they all embody the value of social to the micro-commerce, e-commerce analyst Fang Yu that the partner system is based on the mobile e-commerce platform of social attributes, through interpersonal communication to produce fission effect, this is undoubtedly very accurate. It should be said that the new initiative of the Micro-alliance can not only solve the traditional micro-commercial crux, but also to guide the micro-commerce industry towards a more healthy and more stable direction, in the micro-business industry is facing the baptism today, this is called "God repair knife."
In general, the entire micro-commerce industry baptism is imminent, in this context, the name of the Micro-alliance and new measures will accelerate the industry's baptism and transformation. Of course, the establishment of a healthy micro-business system is a long and arduous process, so the future can be completed "God repair knife", we will wait and see. (Wen/Wangyi see qq:543415188)
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The micro-commerce industry is facing baptism, can the micro-League shop Complete the "Divine Repair Knife"?
