The most comprehensive search engine optimization tool is the search engine itself

"Abstract" the most valuable search engine optimization diagnostic Tool is the search engine itself! Using search engines to test the site's search engine optimization situation is the most direct and effective way, because search results can bring us a lot of valuable information! The analysis of search engine retrieval results is one of the effective methods to study the website search engine optimization condition.
Search Engine optimization is a part of search engine marketing, search engine optimization is now very much concerned about, so how to understand and evaluate a site's search engine optimization situation has become a hot topic, accordingly, those used to test the status of Web search engine optimization of the various "Search engine optimization Tools" has become the object of concern. Now there are a variety of search engine optimization tools, its main functions include: Check the number of Web site links, Web sites by search engines included number of pages, the PR value of the site and so on. But in fact, any search engine optimization tool can not fully reflect all the search engine optimization problems, only in a certain extent reflects the status of some indicators, this is because each search engine on the page index and ranking algorithm is different, and the search engine algorithm is not constantly changing. So, what kind of search engine optimization tool is most effective?
What is the role of a search engine as a search engine optimization tool?
Here we take the search engine Google as an example, through Google, at least get a website search engine optimization related to the following basic questions:
(1) How many pages are indexed by Google;
(2) Among the pages included, the percentage of low quality web pages (the main reasons for the low quality of Web pages include: (1) The keywords in the Web page title and the keywords in the content of the Web page are not strong; (2) The Site directory hierarchy is unreasonable, making it difficult for search engines to judge the level of the columns to which the page belongs; (3) copied pages , that is, the same content of the page appears in more than one directory, (4) obviously with the site theme content (site core keywords) irrelevant page content. These pages are easy to see as low quality pages, whether dynamic or static Web pages, these phenomena exist, especially in Dynamic Web page is more obvious. ）；
(3) by the search engine is considered a low quality web page reasons (through analysis or sampling analysis to judge);
(4) How many external Web sites are linked to the site, and the URL of these links; (Does this link make sense?) ）
(5) In the use of the Set keyword search, a site in the results of the ranking of the status of how;
(6) When searching with the same keyword, the performance of the competitor's website in the peer;