Only companies like IBM can make such advertisements with so much money. This is the first time I saw IBM's stamp advertisement in the IT manager world. According to one of my advertising buddies, the advertising like IBM only requires millions of printing fees, and the advertising fee is at least 10 million! I remember that in the past one or two years, I have been able to watch IBM advertisements. Generally, I pay hundreds of millions of advertising fees each year for general foreign companies, increasing by another 10% every year. IBM can imagine what this advertisement was like!
View Source images
Magazines
The mail book, along with the magazine, is old and old, carefully opened, and saw the advertisement for green paint, the advertisement for leaping over the canyon, a familiar one. After careful consideration, I think these advertisements are all taken in real time. The Grand Canyon must have been shot in the south Gorge of the Grand Canyon in Colorado, and it must have taken countless US dollars... Although IBM's advertisements are not easy to understand, to be honest, the screen is a big deal.
View Source images
Green Paint
View Source images
Leap Grand Canyon
View Source images
I just want to share with you the feeling that I have been watching the ads of IBM's Ned and Gil series for a year or two. Of course, if you don't understand what I said, you can buy an IT magazine from the street, which is packed with kraft paper.
View Source images
In addition, we can see the items in the advertisement, such as the goat who eats the computer or the alien. I heard that the items are authentic. There is also the human body transmitter, which looks pretty funny. It should be expensive.
View Source images
I have never carefully read it before. This time, I read the whole mail book carefully and found that all of them were written by The Thin Man. This advertisement is a bit interesting. IBM is learning to tell stories when others are still boasting about their products. Ned and Gil are both fat and thin. They are superior in strength and a plug-in. They are like a combination of great American heroes and technical difficulties, but eventually they are all in danger, it is barely a hero's adventure to save the world.
However, in other words, the advertisement was not local enough. I heard that I tried to change it when I was working in China. For example, the original text of Jack Ma's location was actually "Mexico ", however, I don't know much about the name of a place in the red lights of the eight model scenes during the Cultural Revolution. Do you know? Another local point is the princess IFAN. It is said that the original text was in the form of stylenx...
Reprint address: http://club.it.sohu.com/main.php? C = 69 & B = IT & A = 1089985