The MVP exploration based on content product--Wang Kai

Wang Kai: the founder of Uncle Kay's storytelling

1, lean Entrepreneurship has the following 3 processes:

--Hypothesis: value hypothesis and growth hypothesis

--Cognition: Validating cognition

--Action: MVP (minimization of viable products)

2, the Internet age content how to Price:

For a start-up company, the most important thing is not to earn the most money but to get the maximum number of users.

The content is the best way to detect the pain points of users, although content charges are contrary to the original intention to do content. As a result, content charges can be separated from content services (content value-added services)

The pricing of the industrial age adjusts with the slow updating of industrial products, but the pricing of Internet content must be positioned ahead of a sudden outbreak of content;

3, the super-IP will eventually become brand, service, product, and let users rely on; For example: Uncle Kay this IP derived video co-workers, Kay Uncle story machine, etc.

4, "Kay Uncle Story Machine", "Uncle Kai Box", "Kai-tert-Inside" triggered by the product inspiration:

--"Uncle Kay Story Machine" is a child's proprietary products, mainly for such scenarios to consider:

A. When parents use their mobile phones to broadcast their children's voice stories, they are not convenient for using the phone, such as chatting with a mobile phone, answering a phone, etc.

B. When parents go out, the need for children to listen to stories is not resolved, and dedicated storytelling machines are available to meet this need

--Buy steamed buns is a starvation scheme, "Kay Uncle Box", "Kai-tert-Inside" sell is actually "story + Parent-child reading Program"

5. MVP Experiment on video program

--------Uncle Kay mission: Let every child do the task of the children are playing a real person to develop the game, the formation of their own, the good habits of life and learning habits of their own

6. The offline activities of Uncle Kay's organization:

A. Find the user pain point;

B. Let the user feel my sincerity ("will definitely take a picture with every user who is willing to have a photo with me")

C. Feel the user's temperature

6, the most important element of entrepreneurship: Landing, the ability to withstand failure

The MVP exploration based on content product--Wang Kai