Error | Web page
We can often see this page. Use of the error page default, is that enough? No, the result of this default 404 error page may be that the user is unable to get any hints and then simply abandons the site and your users are lost.
The 404 error page should also be carefully designed:
- Have a brand identity. Make the error page look not the same, but part of the site (visual consistency), and let the user know that they are trying to open a page on what site. If the brand features and content is clearer, it is possible to retain the users who are about to leave, but back to the main site to browse.
- Use the language that the user understands, do not call "404 error", still inferior "cannot find page". Title language style, should match with the site style. may be rigorous, or witty, or some buffoonery words, so that users ready to understand the meaning of the same time, do not offend users.
- Provide some related links, such as the most essential content on the site, the user's favorite column links.
- If the original directory changes, it is best to navigate directly to the new link. Give the page a jump message instead of an error prompt.
There are some sites in this area are very meticulous, providing the best possible help and hints of information, tone is also style words, such as:
- IBM's apology
- Uie's oops.
- Apple offers links, and also the opportunity to make a nice ad:
- Microsoft provides site maps.
There are also some sites, try more stylized design, a bit of language is very funny, and some from the form of entertainment, trying to let users from the failure of this open page out of frustration, and get an emotional compensation, such as:
- YouTube uses visually confusing wiring work diagrams to explain current problems
- Guobiao.org uses a maze game to entertain users.
In an interesting 404 article on the web, the 404-page style is divided into: rude, guilty, poetic, imitation (more fun), cartoon and dynamic.