The necessary ideas of excellent webmaster

A good webmaster, should have a global consciousness. Perhaps most of the webmaster, only have technology, it is not a qualified webmaster, can be regarded as a technical staff. As a webmaster, it should be understood and considered more because it is a website strategist. Many people may want to build a station, but do not know what to do. Some people may already have their own website, but submerged in the network tide, no one cares ... So what are the factors that need to be considered to establish and run a website? I divided eight aspects of a simple analysis, hope to be able to pass this article, so that the first for the webmaster you have a little bit of harvest.

Site positioning:

Do not be greedy website, but have ambition. In other words, in the initial stage of the site development, we must be accurate positioning, the stall can not be too big, stall the more "dead" faster, but can have a long-term goal, that is, the overall direction of development, so as to avoid a certain degree of site to meet the bottleneck problem. Baidu initially only do search engines, when its strength is more and more abundant, there is no hurry to introduce all the business, but continue to focus on doing the search engine, a project to Riga. Tencent also so, initially only do instant chat, big, only slowly add more content, on their own can bear the basis of the steady forward. Sina from the outset defined as a portal, because the initial development of the network, do not be too much competitiveness of the portal, Sina at that time with fast and new information, for netizens to build a network database. I give a negative example, blog China, the concept of blogging, is the founder of the blog China Xingdong first introduced, but also he will blog translated blog, when the blog China is slowly accepted by netizens and recognition, blog China began to work hard, will be a very big stall, Blog started by blogging China has suddenly become a portal, such a leap-type development, whether from the Web site operation mode, or team management will be unable to control, and in today such a ones network competition environment, the likelihood of being eaten will increase.

As the saying goes, if you are expanding the scope of the Stoding, not for your site to do a full preparation, please do not make rash, 1.1 point to do, like a snowball to the site bigger, rather than eating a big fat.

User analysis:

Each site has to locate its own user groups, including Sina, such as only its own big site, in fact, it each channel's user group positioning is also very clear. A website can not be exhaustive, do what nature of the site? What kind of people do you serve? This is to do the website most need to consider. Because the user group is different, the demand is different, the psychology is different, uses the network the goal to be different, the life habit is different, and so on aspect, this has no relation with the website development? To be honest, positioning user groups is not the hardest, analysis of user groups is the most difficult.

Development direction:

The site needs a general direction of development, which is a long-term goal. When your site is bigger, how do you expand it, maybe this direction will change in the course of development, but this is something. But the upfront must be thoughtful, because this is to guide your website development Beacon. It can make your site will not be lost in the tide of the network in the direction.

The composition of the team:

Running a website is not an easy thing to do, it's not a matter of editing a technology, a design can be done, it's a team collaboration. For an example of a small and medium Web site: First of all, must have a chief helmsman, he played a coordinated technology, design, editing the role of three aspects, he should be the most understand the direction of the development of the website, the key figure is thought, only a thoughtful person, can well lead the team forward, Of course, he must have some experience in website construction and operation. Then, we need some strong writers and pushing hands, he must have a keen ability to capture information, and know how to "hype" is the most powerful and effective. Finally, is the technology of excellent program and art.

Content aspects:

Now most of the site has to do content, that content how to do the best? It can be divided into three aspects: first, the original website, two or two hand information; Now more and more Web sites began to pay attention to the original users, because this can be a good interaction, to mobilize the enthusiasm of netizens themselves, and secondly, greatly increased the original content. But I'm not going to elaborate on this one, but I'll talk about it in the next interaction. I first say the original and second-hand information of the website, in fact, this piece of stuff has formed two lineup, some people do station feel, I will do the original, do original things, so if you can achieve the best of course, but no one site can say, my things are all unique, other people's website did not. I think Sina, Sohu such a large portal also dare not say such words, because the information resources are shared, you may not always get first-hand information, so we can only as much as possible to do their own original. Others feel that, anyway, all the information by the large web site to get to the first, I write to write but others, but also I put their copy over, pure to do a second-hand information stand. I can be very responsible to tell you, stop the hand. This idea of people do not deserve to do the Web site, you are making network garbage for the network, you know, you have to do something large sites have done, and then why do they abandon the primary information of large websites, and to see your second-hand information? Therefore, the content of a Web site should be based on original, second-hand information supplemented, in the case of the strength allowed, second-hand information need to be processed hand again release. So, find their content positioning, do their own original, do not need to follow a large web site, content on the site is not a feature of the long survival.

Interactive aspects:

First, the site interactive function must be improved, such as community, SNS can be appropriate to integrate into the site, it is a very important part of the site, because the network development today, is no longer a unilateral acceptance, but the two sides or even the exchange of many parties. If the site involves some interactive games or plug-ins, we must consider the interaction of strong, user viscosity, as much as possible to give users a platform for communication, so that users can inject more attention and expectations. Second, in the content of the website should also add some interaction, this so-called interaction is to add a comment function of an article, most people will have their own ideas and views after watching a thing he is interested in, how many want to say two, so the site must provide such a speech to the user, Even some hot topic articles, the website editor should also actively guide users to speak to form an interactive atmosphere.

Technical and optimization aspects:

Backstage build: No matter which programming language you use to build a website, its front and back functions should be as user-friendly as possible, for example, when browsing pictures, the previous method is the next page, the page, the entire pages reload once, and now use the method is to directly put the mouse in the picture. The implementation of these functions is also closely related to the user experience.

Website optimization: First of all, are you still using the TALBE framework to build the front desk? If so, you should consider replacing it with a div build. On its basis, keyword, website description optimization? Article inside the title of the page, "B" label, "h" label optimization did not? Wait a minute. These are actually in the search engine optimization, as far as possible to achieve the purpose of search engine friendly, so that your site in search engines have a good ranking.

User Experience Aspects:

User experience the most popular saying, is to maximize your users to browse the Web page, the use of site functions, feel convenient and fast.

First, interface: Is it visually appealing? is the color collocation and layout reasonable? User in a long time browsing the Web page will not because of the color of the cause of visual fatigue? The color here not only refers to the page's picture, background, border, as well as the color and size of text.