The necessary skills for graphic designer to transform shop art

Now, many of the art of Taobao is a graphic designer born, with a very strong design ability, can make very good visual effects. But because of the pervasive problems of education, there is a lack of understanding of web image storage. Taobao page image requirements are very "greedy"! It needs not only the image quality, but also requires a small image space, so that other people visit the shop, you can see the exquisite pictures, while showing the speed is also fast, so that buyers have a better purchase experience.

Taobao is now a large number of art commonly exist in these problems:

1, some larger pictures did not cut the picture

2, some artists know to cut pictures, but the location of the wrong cut

3, some art cutting picture is cut to the right, but save the file format is not correct

Graphic designers to the Web designers must know 11 technical points:

1, color mode is not the same

CMYK used in printing, online shop using RGB.

Graphic designers use CMYK printing color, can not be directly applied to the Taobao store.

Online designers use the RGB screen display color mode. Use RGB mode, screen design is what effect, sent to Taobao is what effect.

2. Different resolution at design time

Graphic designer, finished works generally used for printing, resolution must be above 300dpi, website art, works only need to display on the display, the resolution is really 72dpi can.

3, the format of the image preservation is different

Graphic designers use the picture is not compressed, so the general use of TIF lossless compression format.

Taobao store the picture format, can only be jpg or GIF, in order to ensure good picture quality, small images, colorful pictures of the physical photo saved as JPG format; a picture of less than 256 colors is saved in GIF format.

4, the unit is not the same

The graphic design uses "millimeter" as the unit, and the Web page design uses "pixel" as the unit.

The size of the plane design can be used with a ruler, the actual size and effect cannot be seen on the screen, and the final printing is the standard. For example, the design of a business card, flat software if set to sixth words, the screen zoom to the same size as the card, the word is invisible, but printed out, but is very clear.

The image of the Web page has a "true size" concept. Image processing software and look at the picture software display 100%, is the real size.

5, material quality requirements are different

Graphic design requires high, web material can be considered unlimited.

Graphic design uses the material must be high-definition, the original resolution of 300dpi or higher resolution.

Taobao art use of material as long as the screen can be seen can be used, it can be said that there is no requirement.

6, Dreamweaver Operation Technology

The main thing is to master the use of wireless forms. When you encounter a multiple-diagram link, you must consider the layout of the table when you design it.

7, pictures and pages of the problem

May be the book directly into the site, the picture in the description of the text on the Web page is not clear.

8, the design process using small font size of the text problem

9, must understand the characteristics of some Web pages

04 font is a Web page dedicated to a font, in the Web page, if you want to use a very small English or digital, use 04 words experience a strong sense of design.

10, must have the humble scholarship, the rashness style

Now, Taobao art talent is very few, there are many network business is from the graphic design industry high-paying hire talent. These people have a very strong design ability, but do not understand the characteristics of the Web page. Therefore, graphic designers to win for the shop art, in addition to Photoshop to understand firework, Dreamweaver, light and shadow of the hand, understand the layout of the website

11, as an online shop art, must try to understand Taobao

Always pay attention to the new features Taobao shop is every shop art to pay special attention to the problem, Taobao home "Taobao service" contains all the main columns Taobao, is a good place to learn and understand.

Taobao page image requirements are very "greedy"! It needs not only the image quality, but also requires a small image space, so that other people visit the shop, you can see the exquisite pictures, while showing the speed is also fast, so that buyers have a better purchase experience.