The net merchant winter will be imminent? SEO How to Nirvana

As high as the summer of 2011, China's internet business is also in the fiery ocean: Although the Professional group purchase site in the spring and summer of the small and medium-sized enterprises to start a brutal washing, but the company's web site and even the new purchase of personal shop business is quickly filled the former left space; Although the overall attitude of the US market has long been reversed, the process of Chinese Internet companies piling into the U.S. listing has not slowed down, and the IPO plan has even been queued for 2013 years.

However, for the industry, "Chill is Born" has quietly become one of the hot topics of recent private exchanges. Jingdong Mall CEO Liu said that, in view of many companies operating costs have already exceeded sales, so the end of this year, the first half of next year E-commerce winter will come. This is more than a year earlier than the forecast. "Now I believe that many people have already felt the chill. Of course, this chill is not frozen shivering, and will not freeze him to death. I believe many will freeze to death next year. "Liu said.

Simple Promotion era: burning money into the Swan song

In the past 30 years of the global economy over the long period of prosperity, the whole media, high-frequency, sophisticated advertising has been the begotten of enterprise promotion. Only, with the financial tsunami so that advertising investment has shrunk, coupled with the expansion of the application of the Internet, simple, efficient, accurate into the enterprise products, services and even the image of the new trend of promotion.

For example, the United States, which is the most developed Internet advertising, ten years ago, companies do online advertising in the form of more banners, links and mail, the search engine for media advertising accounted for less than 20%, and to 2010 years, including Search engine optimization (SEO), such as advertising has accounted for 44.8%, Become the largest single network advertising category. This shows that the search engine as the best cost-effective advertising media has been recognized by more and more people. "SEO Information Dissemination Network Optimization Technology Division Pengxiaodong commented."

　　

But for many Chinese online companies today, "burning money to pull users" is the prevailing marketing model. "For example, a company I know has a quarter of 4.6 million dollars in operating expenses and a net revenue of 900,000 dollars." The CEO also put a statement to increase the strength of the investment. This kind of practice big enterprise still can bear, but small and medium-sized enterprises can carry? " Pengxiaodong asked.

Coincidentally, Liu also not optimistic about the "Burn Money Promotion" mode: Jingdong Mall adhere to do a good user experience, through word-of-mouth dissemination, advertising amount has always been controlled within 1% of the revenue, and "now emerging e-commerce is often trying to 1 years to go the past 5 years to go the road, take the measure is crazy to burn money, it makes me feel very afraid, From the global retail industry, it is never possible to support. ”

Network Business mode change: SEO will innovate

With the advent of a new round of E-commerce in the past 2009 years, SEO has experienced a rapid expansion in just two years. "Now many other departments, industries, and even lack of network experience, people also flooded into the field of SEO, bringing new talent, new ideas, new competition, but also brought new confusion and new problems." "said Hu, a senior Internet advertiser.

On the other hand, as keyword optimization techniques are widely disseminated and used, search engine updates are becoming more frequent. At the end of June 2011, for example, Baidu, which has more than 90% of China's market share, has again launched a large-scale update activity, a large number of "unhealthy" and even controversial content is cleared or blocked, many sites under the same keyword rankings have also undergone significant changes.

　　

In this regard, Pengxiaodong that: "Baidu This update is the biggest feature of the original content of the importance of a new increase in the traditional SEO people posted inside and outside the chain, by simply modifying the existing corpus to do anchor text model is difficult to make it." This update on the user's great impact, our official website: www.seorv.com did not resolve the top-level domain name seorv.com to a records inside, and was also included in Baidu, shielding the dynamic address, but dynamic address or part of the Baidu included, Baidu's ups and downs let Seoer Don't know where to go. So. If the network business cold winter, seo people want to stand out, the original content of the continued introduction of the virus-type promotion skills, will become an important factor. ”

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