The nuclear war between 360 and QQ

Micro-Innovation is Zhou 祎 Shing

Micro Bo is very hot. The golden-wrong knife, which likes to make Weibo, wrote the book, "The Micro-revolution," which is estimated to be the latest micro-experience, such as "micro-innovation." Commenting on the recent dispute between the 360 and Tencent, he made a new term "micro war".

I remember that "micro-innovation" was his inspiration for interviewing Zhou Hongyi. The old week to the Internet product experience summed up into three points: small eyes, close to user demand psychology; product function focus, do not seek all-inclusive; Product updates, small steps run, and constantly try wrong.

Zhou Hongyi experience I agree, but the so-called micro-innovation, in my opinion is self-deprecating, a bit like Liu Bei in the Three Kingdoms, there are "韬晦" suspicion. He said this time, it is Tencent was counted the world net did a "Dog Day" cover, pony Brother was gas, most of the big guy Dou low-key a lot, even Zhou Hongyi is no exception. Micro-innovation is said at that time, the implication: 360 very small, "dog Day" and we have nothing to do.

The Battle of QQ and 360 is the World War of the Internet

As for the "micro-war", from the user level, it is true that there is no harm to use, two wars, the most is to play a window, to send a statement; but from the internet and software circles, Tencent and 3,602 of the saliva battle, not the micro-war, but the Internet World War. The War of QQ and 360 almost all covered the Chinese netizens, and both have a battle. 360 and rising, Jinshan dozen saliva battle, and even stand on the lawsuit, Zhou Hongyi and Ma Yun, Li have festivals, Tencent around the attack, but also offended a lot of people.

But this time compared with Tencent's war, before the dispute is just a cloud, because this time 360 opponents and before is not a magnitude. Before the National Day, 360 published to the user a letter, reluctantly admitted: Tencent's employees tens of thousands, 360 have hundreds of; Tencent's market value is 260 billion yuan, 360 is a passionate and dream of the start-up company, Tencent has its own media platform, 3,601 none.

In my opinion, the strength of 360 is also not weak: In the subsequent launch of the topic on the strength of 360 companies and the big guys a lot: Thunder Zou Shenglong, Grand Chen Flyover, Sohu Zhang, as well as dry it media editor-in-chief, a string of more than 10 head, which is only peripheral.

360 Core internal divided into two, a dial 360 has the largest security platform 360 security guards, the highest penetration of anti-virus software and the current domestic share second only to IE 360 Security browser. Another dial, Qihoo investment Take-off platform on a number of influential software: Cool Dog Music Box, thunder, fast broadcast, Xun Tour, Master Lu.

Tencent has the largest number of clients in the country and supports a lot of voices. Of course, in addition to Jinshan and some of the cattle security experts Li QQ, more is the role of Tencent media platform. and Tencent Science and technology on the topic to 360 with two symbols of the Devil's "horn", to the media peers and users have left a deep impression.

From QQ and 360 of grudges to nuclear war

Some people ask, why does Tencent work with 360? Did they not have a peaceful early? Yes, it was.

Tencent is involved in security products earlier than 360, QQ doctor appeared, 360 guards have not much improvement. Tencent does not want to spend too much time on the safety of anti-virus, they just ensure that the QQ user account security is enough; Zhou Hongyi originally also deliberately avoid Tencent, I remember he said, internet companies face three things: life, Death and Tencent.

360 Survive is done Tencent is not willing to do the security field, there is also a point, as the client's 3,601 straight did not work on the pass, no matter how large the number of users later, 360 of almost all products do not require users to log on, only by this means that Zhou Hongyi do not want to move im this piece of cake.

Pass is to do the necessary conditions for IM, the two are only one step away, and do not do 360 of the pass on Tencent no harm. Those who get venture capital in the enterprise, ambitious to do the pass, will become Tencent's thorn in the Flesh, a thorn in the flesh. Therefore, Tencent and Ma Teng have no need to go first to destroy 360. There is a need to login to the NetEase mailbox, Shanda games, the platform even Thunder and the fast train carrying it! It's early 360.

So it's not hard to understand, later in the Security software field bloody days, in 360 alone into the "poison" nest, free anti-virus conquer, Tencent but fell a clean, take energy to deal with Sogou input method, Storm audio and video and thunder download and later came out of a variety of new concept enterprises, such as the United States Regiment, Micro Bo.

Tencent and 360 in the client domain to achieve the ultimate, each occupied a territory, the reason for success is nothing more than two: one is a core product, Tencent QQ, 360 of the security guard; the second is the bundle, that is, the various software in various forms of integration into the core products, a Rong Rong.

If the war between Tencent and 360 is the World War of the Internet, so "bundled" is the two "nuclear weapons", in the United States and Europe, the nuclear-weapons-busting Microsoft received a large number of fines for antitrust sanctions, has already converged a lot; in China, "bundle" helps 360 and QQ Gongchenglvede.

When the QQ lit the mailbox icon, Ding Lei felt the pressure, had to personally go into battle, NetEase people know that the mailbox is their lifeblood, no mailbox NetEase portal will slide. Therefore, we are not difficult to understand why there will be NetEase acquisition of MSN China Rumors, it is to frighten Tencent;

QQ appeared on the QQ game Hall is, Chen Tianqiao sit not live, the grand years are kicked to third position, the Grand revenge QQ did a circle, and later become a laughingstock. So it is not difficult to understand, when 360 to the QQ war, the low-key Chen flyover will stand up to speak, this is deep-rooted hatred;

Sina in a lot of money to promote Sina Weibo microblogging, QQ threw a: QQ micro Bo put on the QQ panel on the best position, the atom bomb blew up the Sina Weibo half of the market.

QQ nuclear bombs almost every moment, said that the enterprise was hit by an instant ashes to say a little exaggerated, generally speaking, half to 1/3 market into Tencent Bag is a cinch. I have calculated, Tencent market value of hundreds of millions of, QQ panel on any one of the icons of a year on the display of billions of dollars above. It's hard for anyone to hit the bomb.

Sina, Shanda, NetEase and even large and small companies are most of the criticism of Tencent, so, the World Network Dog Day, so that many people in the row secretly pleased.

QQ bundled nuclear bombs also have missed: one is Tencent Pat. Pat not because on the QQ panel market has a clear breakthrough, this market Taobao has been ahead; the second is the browser, bundled to QQ on the TT browser unexpectedly by the 360 browser beyond, and the distance is very big!

This is not difficult to understand, QQ has an atomic bomb, 360 also have. Bundled to the QQ panel is a very high display, 360 security guards on the recommended effect is not bad, and "Safe browser" "safety" gimmick, caught the user's psychology, bundled with security, 360 browser installation is climbing. In antivirus, security and browser three software, 360 for the first time to win over opponents.

It seems that Tencent ignored the 360, did not think that in the browser, security guards can play a key role. Tencent began to attach importance to security products. In silence after a period of time, when 360 with rising and jinshan fighting saliva battle, Tencent will QQ doctor upgraded to housekeeper, function almost and 3,601 mold, and added a C disk moving tool. Tencent's new product is pushing 360.

Mid-Autumn Festival, QQ computer Butler to choose the two or three-line city of silent installation, this and bundle exactly the same, just quietly, two or three line users of the aversion of sound, after all, the product is not bad. Immediately after 360 launched the privacy protector, and then the saliva war began.

QQ and 360 tactics in the dark War

QQ and 360 are the domestic one of the client software. The rivalry between the two companies is full of wisdom, and all sorts of tricks are used to the fullest. Whether we are right or wrong, only look at the way, can also have a lot of gains:

Deception : Tencent's silent installation is a classic deception, so that the two or three-line urban users automatically updated, the market share doubled overnight. This recruit has been used in QQ doctor, if not 360 quickly found, 360 almost by the doctor did a surgery. In fact, since the network gradually developed, bandwidth cost reduction, many software vendors began to use Automatic Updates instead of manual updates, the latest version automatically pushed to the user.

Diehard : Weak without diplomacy, market share the second third of the enterprise also mostly have no say, Jinshan network Shield face 360 of the hint uninstall helpless, lawsuit dozen, media article hair. But the user face two product single election result not too many surprises, Jinshan and 360 not a magnitude. So with the diehard.

360 and QQ between the war, there are the author and some industry personnel driving factors in the inside. Since 360 we fight, then let QQ with it over.

aloof : Chen Tianqiao 360 that is the real, really on the official page to remind users, play a grand game, or off the QQ bar! But most of the QQ and 360 of the opponents really hope that the two have a tough battle, see two of the lost. Zhang and Wang Xiaoquan, family stand on both sides, Charles Zhang is from the group interests, take Sogou input method to say things; Wang Xiaoquan to 360 of the browser brooding. So, two of the war cheers many, see the majority of the lively.

Fanjianji : Jinshan and Shanda are two sides, but careful users found that two companies were also bursting into the browser, online two browser screenshots can be seen everywhere, there are media and even the news. However, then Jinshan side out of the rumor, said no intention to enter the browser field, the Grand browser also has no below.

Analysis of the industry, 360 although the security product started, but the core source of profit lies in 360 browsers, Shanda main business is the game, also have no intention to enter the browser market. PS Grand and Jinshan browser its meaning is to divide the grand and 360, Jinshan and Tencent relationship, this shows that 360 and QQ between not only "Ming" and "dark bucket"

　Crossing the line is the key point of 360QQ contention.

I thought 360 and QQ after the national day will be down, Jankin. Because, I worry about QQ in the National Day silent installation of the computer housekeeper did not happen. But in fact, the new war has just begun.

360 Privacy Protector, added to the Taobao Wang Wang monitoring, and Jinshan also launched a privacy protector, and 360 of the difference is: the privacy document defined autonomy to the user, more respect for the user's choice, and not for any software, any individual.

Monday 11th, 360 for the unprecedented launch of the conference, Zhou 祎 at least 9 months without the media in this form to meet. The white Paper on user privacy was released on 360, and on that morning, the "neutral" anti-rogue software alliance called for "the two sides to disclose the technical principles of their software and explain the incident honestly." ”

Xiangdong suggested that software behavior should comply with the principle of "two different must". First, the software behavior does not cross the line; second, the software must not upload privacy information; Thirdly, the software operation should express the user, respect the user's right to know and choose. In the author's view, "software behavior does not cross the line" put in the first, is to imply that Tencent do not go too far in security software.

Tencent has been quick to counterattack. That night, Tencent pop-up on the QQ statement, this statement tone tough, criticized a company's anti-privacy protector for QQ, but also misinterpreted the normal operation of users and QQ security module of the inspection judge as Peep privacy, of course, Tencent again stressed because the line of business is longer, so: " QQ security requirements level is far more than other instant communication products. ”

The statement also stressed that the QQ product team has been to protect the security of user accounts as the most important work. This means that Tencent will not abandon the security module. 3,601 and then, repeatedly high-profile privacy say things, hope Tencent can stop hand, and Tencent gave the opposite answer. The media also feel: Tencent angry!

Tencent will throw the atom bomb, the QQ statement is a small atomic bomb. Because, every QQ window news has a lot of clicks, QQ window News sometimes has up to 20 million clicks. This is at least 10 times times more effective than the 360 conference. The contradiction between the two will be intensified before the end of the year!

The larger atom bomb is in the back. People estimate this time is the QQ computer Butler bundled to the QQ panel, for 360, this is tantamount to disaster. QQ will be published in general every year three or four SP version, so that QQ has more functions. Last September, 2009 of the SP3, and this year only out of the bundle of QQ Weibo SP2, but SP3 is not yet out.

Undoubtedly, MA is hesitant, weigh the pros and cons, this atom bomb in the end throw not throw? Brother Pony may be in the middle of a struggle.

The biggest bomb--the politicization of anti-privacy

Let the author notice that the other point is that QQ and 360 of the privacy of the war has been reproduced overseas media, of course, it is exaggerated to mention the privacy of Chinese Internet citizens, in some of China's unfriendly web site, this news has been widely disseminated. This let the author worry, continue to hype down, will attract the attention of national management organ.

China is more willing to "make a skeleton in the closet" two private to bring so many negative, is tantamount to a "media bomb" once held up, QQ and 360 can not but each dozen 50 big slabs, and then to two to row a Chu Franco boundaries, let two home each. I think this could be the end result of this, and the 360 most expected outcome-they will defend their territory in the security market.

Once the anti privacy is politicized, the Biggest loser will be Tencent. Because, once the security industry has the threshold, Tencent generals lost, forming two strong stalemate situation, Tencent more difficult in the browser market breakthrough, and then affect the QQ portal and search business. Therefore, Tencent and the 3,601 war, Tencent once passive will be full loss.

40-Year-old Internet man's October puzzle

As the old saying goes, men are 30 and 40 and perplexed. But for those who out in the "Stand" and "perplexed" between the successful men, often experienced a great confusion, the domestic several internet big guy is no exception.

Ma Yun 6 4 years October born, 04 Ma Yun 40 years old, that year Ali set up Taobao, Alipay not long just a year, just experienced a 03-year test of the Sars Ali "Dad", is facing two "baby" starving. Ali has not listed, and Baidu is eager to, I believe that the year Ma was very confused.

Robin Li was born in October 69, October 09, is over the 40 birthday of Robin Li suffered to CCTV continuous shelling, one is a network of Sanlu take heavy money in Baidu to do crisis public relations, the second is Baidu bid rankings face antitrust charges, bidding ranked once as the lifeblood of Baidu, in that year but encountered a series of public relations crisis, Robin Li spent his 40 birthday in bewilderment.

Zhou Hongyi was born in October 70, 2010 of October, one day, it was his 40 birthday. Once in the Internet, not afraid of any opponent's Zhou Hongyi finally and the horse of the positive contest. Tencent, which owns more than 360, dozens of times times its market capitalisation, first used a powerful media platform to not criticize 360. And in the next three months, when the QQ computer Butler if bundled into the latest version of QQ2010, Zhou Hongyi will face the first time in years of confusion, "with QQ to do it?"

Ma's birthday is also October, online information shows that the Zhou Hongyi was born October 29, 1971, the small one-year-old. If the 40-year-old man has to go through the birthdays of confusion, then next year at this time the pony brother will be sleepy?

Source: http://mimi19730930.blog.techweb.com.cn/archives/929