The Olympic video war makes a face difficult to earn money

The opening of the Beijing Olympics will begin with a visual feast. And the Beijing Olympics also for the domestic booming network video industry brought opportunities, portals, network television sites, video sharing sites are all gearing up.

Now, around the Olympic Games video rights of the qualification war has been settled, real thing of the fighting also with the advent of the Olympic Games laid out. But how many winners will there be in this Olympic online video war?

　　Internet TV taking the opportunity to superior

At the end of June, CCTV will give the Olympic video broadcast right to PPS and two network TV websites. Leisurely network CEO Li Zhu said, CCTV authorized broadcast content for a, B, C, D four groups, leisurely and PPS to buy the same two groups of content, the cost of 20 million to 30 million yuan.

Web-TV sites will be spared the cost, because the Olympics as a breakthrough development of a heaven-sent opportunity. According to Li Zhu, "the opportunity to get the Olympic broadcasting rights is very important to the development of the video network, will be a very important milestone in the history of the video website."

Professionalism is the biggest advantage of the online video industry in the process of Olympic live broadcast. The network television generally adopts the Peer-to-peer technology, the technical maturity is high, through the video acceleration technology, the video fluency also obtains the very big enhancement.

　　Video sharing sites mostly give up

For video-sharing sites, because of their "on-demand" technology does not support real-time live Olympic Games, so they participate in enthusiasm and depth of participation far less than the portal and network television sites. At present, only cool 61 video sharing sites to obtain the Olympic Games online video rights, the industry's more influential Tudou and Youku have "tacit understanding" to abandon the Olympic Games network video right of contention.

Industry insiders revealed that at present, a number of Web sites for the Olympic Games has exceeded 40 million yuan investment, the purchase of video copyright is a large amount of expenditure. In front of the Olympic broadcasting rights, video sites should not have a gambler mentality, Tudou and Youku to give up seems very sensible.

　　The portal fights for fame?

As the most representative of the Internet industry, new Media Enterprises, Sina (Enterprise Library Forum), Sohu (Enterprise Library Forum), NetEase, Tencent (Enterprise Library forum) four major portal sites have been widely recognized. Facing the Olympic direct broadcast right, the Sohu company led by Zhang Chaoyang has been the first to become the CCTV of the Olympic Games, and is the leader in the competition of the portal site.

However, in mid-July, Tencent, NetEase, Sina finally at the last minute and Beijing 2008 Olympic official New Media communications agency CCTV signed, access to the Internet authorization, and Sohu stood in the same starting line.

For the portal site, resources, content, brand, business and other aspects of the competition is a long-term war, and the right to live the Olympic Games is only a big battle in the long war. No portal can win the final victory by a single battle. Therefore, the Olympic live is more like a game to participate in, want to win is not easy, then first do not lose.

Recently, Charles Zhang announced that it had recovered its costs and said that "live content is at least 60 seconds ahead of other sites". And the other three, Sina, NetEase and Tencent have already integrated to build the Olympic news content resources, and a small increase in the site advertising price.

　　Advertising revenue is hard to cover the cost of burning money

The final winner of the battle-raging video game is unknown, but the undisputed biggest winner must be CCTV. CCTV because holds the Olympic Games video copyright, becomes the network Video enterprise pursues the focal point. Through the authorization to each network enterprise, CCTV "a woman more marry" has hundreds of millions of yuan net profit to collect into the bag.

For the internet companies that spend a lot of money on broadcasting rights, how much can tens's investment return? Wang Hongpen, deputy general manager of the Austrian-American Century said: "Olympic relay qualification can only be a video network to increase the growth of 30%, but advertising revenue will be less than it in the broadcast rights of input, the difference between the median to buy is face." ”

The industry has counted such a account, the current video industry bandwidth cost of about 1.3 million dollars a month, the purchase of the Olympic copyright is about 200.03 billion yuan, the speed of burning money can be seen.

"Advertising revenues during the Olympics will offset part of the spending, which is expected to reach 15 million-20 million trillion this year, but not as a primary consideration, but to foster a user's viewing habits and brand awareness to win at a crucial time in video competition." "Yau Vision Network responsible person says.

In this sense, the war between video sites is far from over, but is just beginning. In the future competition, how to further scramble for advertising resources, so as to digest the right to buy the Olympic Games in the huge capital investment, this is a lot of video sites are facing common issues.