The only listed sports camera maker GoPro encounters a delisting crisis

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nan Bambu

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the company announced the9Month -Day's .in the third quarter of the fiscal year,GoProthird-quarter revenue2.406billions of dollars over the same period last year4.003billion Dollar slide39.9%; Net loss is1.041compared with the net profit for the same period last year1880million dollars, gross margin for40.3%, the same period last year was46.6%the diluted loss per share is0.74Diluted earnings per share for the same period last year0.13dollars.

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After the earnings report, GoPro shares fell again 2.43 US dollar to 9.51 dollar, down 20.35%. the share price soared more than twice timesin just 4 months after listing in the year , andGoPro 's share price plunged at a time of peak 88% , and entered a period of considerable downturn. As the only listed company in the sports camera market, why does the investor continue to be pessimistic about it?

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List of GoPro stock charts to date

in the2013years,GoProthe sales reached385million, YoY growth66%, market share reached48%, while the second in Sony is only6.5%, theThe company launched the "Extreme sports Camera" concept on the Nasdaq exchange, one of the leading sports camera market, a moment of no two. theyear end,GoProSell theStock prices fall after multi-million shares9.3%, investors have no confidence in stocks.

from2015year began,GoProbegan to slide all the way . New flagship product released in the second quarterHero 4, and sales have lost their expectations,399.99the price of the dollar was also forced to cut prices after two months, so -dollars. Hero 4after the camera was released, the response was mediocreGoProthe market capitalization is about half asHero 4Outside,Goproother amazing products have not been introduced. Stock prices fell all the way down, once fell to11.46.

GoPro is committed to investing heavily in product development, but the results are unsatisfactory. announced the launch of the Hero 5 Black camera and Karma drone in 9 months , But it didn't begin to go public until the month of this year. However, the launch of new products from the beginning of the bad, the company said that due to capacity reasons, two products sold to lower than expected, and limited the GoPro This quarter of the product supply. in mid-month, the company announced that it would temporarily stop selling new cameras through Amazon in the United States and negotiate prices.

with the continuous improvement of the quality of the iPhone and other smartphones, the area of portable cameras and the attractiveness to consumers are not as good as before, the market demand situation is weak. In the third quarter,GoPro shipped a total of 102 cameras, down from 159 million in the same period last year 36% . This has to start to wonderifGoPro has penetrated the market. How much market share does it actually take in addition to the 50% 's share of the sports camera that already occupies?

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to penetrate the market, Gopro needs to prove that it can also occupy a niche in the mainstream market, in addition to providing a sports camera. But to achieve this goal, it will face fierce competition from the tech giants, such as Apple and Samsung. This means that Gopro will face the challenge of Apple and other smartphones with high-definition shooting capabilities, in addition to the pressure from manufacturers of traditional photographic equipment such as Sony.

It is reported that GroPro, who did not invest in TV commercials throughout the year, has gained a large audience by relying on word-of-mouth marketing on social networking sites, such as the spread of Superman withGoPro on Youtube ". In addition to the product loss competition, the company has not sustained effective marketing strategy, failed to pay attention to advertising brand promotion is also a major reason for its weak market growth.

past52weeks,GroProthe highest share price is26.12USD, the lowest stock price is8.62dollars. After the earnings announcement, the company announced that the Board had authorized repurchase value in the fourth quarter3billion dollarsAthe flow of shares, through the open market, large-scale transactions and other ways to complete. In the outlook for quarter four,GoProEstimated revenue6.25billion dollars; .revenue for the year will be -billion dollars,The company said it would .years to achieve reverse profit and loss.

It is not difficult to see the company is trying to bail out, but the market can be warmer still waiting to wait. But if the new product continues to slump, and cannot penetrate other markets,GroPro will be difficult to weather the stock downturn, may face suspension or even delisting.

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The only listed sports camera maker GoPro encounters a delisting crisis