The optimization of website SEO should start from the new station planning period

Although many websites are closed every year, but this year seems to be more violent, according to the statistics found that early this year, the number of Internet practitioners, there has been a net outflow of the phenomenon, that is, the number of enterprises engaged in the internet has become less, which shows that many of the site's collapse faster than the speed of the new station construction! Even a lot of people according to this phenomenon, think the new round of the Internet winter is coming! But for many friends, whether it is the internet in winter or spring, it is necessary to do a new station, but if you want to make the new station to do the success, it will have to optimize the SEO strategy ahead of the construction site in the early days, It is necessary to use the wisdom of SEO optimization, so that may be in the white-hot competition, to kill a way out!

So how to make good site construction period SEO optimization strategy? The author combined their own experience, summed up the following four points, I hope to be able to help prepare to engage in webmaster industry friends!

One: Website structure optimization strategy

The current construction site of the mainstream methods are built through the CMS station system to complete, and today many of the CMS system itself to optimize the structure of the site is quite good, so many people directly to the CMS system to use! If that was a few years ago, there seems to be no problem, But now there are too many sites using similar CMS systems, if you do not make a special feature, no better structure optimization, it is difficult to stand out, so in the early days to do a good job of the site's architecture optimization, the author is from the site column naming and site physical and logical structure optimization, the physical structure of the tree structure, All directories are contained in a master directory, and the structure of the logic in the station, through the bread crumbs navigation layer layout, so that spiders can quickly crawl through their own website!

Second: Website keyword optimization strategy

When building a website, keyword optimization strategy is very important, only the formulation of good keywords, can combine keywords to create more high-quality content, and the author's experience is through the core keywords and long tail keyword complementary way, to complete the optimization of keywords, their home page mainly embodies the core keywords, At the same time on the home page on the major channels, as far as possible through the long tail keyword to name, this can also promote the weight of long tail keyword, and the content must be combined with keywords to create! This will ensure that content and the site's core keywords have relevance! In the content release, from the outset to think of a good content update law! This helps to improve the ranking of keywords!

Third: The site's external chain optimization strategy

The author's experience is to do a good job in the chain of diversification, long-term there is a correlation, may be a lot of friends think that the site's external chain and also related to the diversity, it seems a bit contradictory, but if you think about it, this contradiction is actually not tenable, the first site outside the chain of natural is the more the better, When many other high-quality sites are recommended your site, it will naturally let Baidu and other search engines think your site has a certain influence, will give a higher ranking, similarly, if the recommended site, and your site has a good correlation, then in the industry you will be higher ranking, so that the construction of the chain, Must be in the spirit of many, good principle, good is to require the site's external chain to have a long-term, the existence of the chain of the site must be high-quality sites, if it is a garbage station, such a chain even if the remaining time is very long, it is no use!

Four: the website space domain name and the content security policy

In fact this should be the webmaster in the construction site before, the highest priority strategy, because any good site, if there is no security, it is difficult to get the user's favor, especially once the site was judged by the search engine security problems, the site will basically be sentenced to death, so the site's security policy must not be able to ignore! Under normal circumstances, the site's security, including space, domain name and content of these three large chunks, which often require the webmaster to carefully screen, must find some good reputation IDC suppliers, and in the content of security, first of all to make their own daily or weekly content backup program, on the other hand, To develop the habit of regular drug search, so that you can solve the problem of the site is hung horse! Do not think that the site on the line, the rest of the business is to promote! In fact, security is accompanied by the site is always!

The above four construction station optimization strategy is not able to fully summarize the entire construction station process optimization ideas, but believe that the vast number of webmaster friends as long as the strategy throughout the site in the construction and operation of the always, it will be in the fierce competition to break out of their own piece of heaven and earth! The above content by the development training Www.360tz.net in Admin5, reprint, please keep the URL, thank you!!