The original small and medium community represents the future of Chinese community

The first point is that the Community represents the future of the Internet. The last two years may be a lot of people do not believe this view, because at that time, people said the community or narrow concept such as BBS, text blog, but this year many people will agree. At the same time the community is also in recent years the Internet in a subtle form of the revolution.

The original small and medium community represents the future of Chinese community

The success of some websites on the other side of the ocean this represents a new generation of young people choosing the Internet, and they are no longer content with online mail or simple recipients. Netizens need to express themselves, need DIY. The most typical example is that you know Digg, technically far less than the BBS early, but Digg make an obvious change is the source of network news is no longer done by the network editor, but by netizens to update, which created a new network news communication mode.

Although some websites have encountered difficulties in the 2.0 mode exploration in China for a year, many people have discussed whether 2.0 is not dying or just a concept. I think that in the direction of the above, the small problem does not mean that the community itself has problems. In fact, the Community's development in China has only just begun.

The demands of the community on netizens are different from the Web1.0 times. Before the Netizen passively accepts the information and uses the function which the website provides, but the real community is lets the netizen become the real subject, American this aspect Community network culture is more mature than us. At the same time, there are still many netizens in China who have no internet or initial Internet access, which represents the development of the community in China is just beginning.

Even if there are many imitators of foreign websites in China, I think China has more original small and medium-sized communities, these BBS, blog and other personal space to truly represent the future of China's network community.

Who is the overlord of China's internet now? In today's one is Tencent, one is Baidu. Are they really determined by their income or market value? I think that's the result, not the reason. The reason is that Tencent, the largest community in China, has explored the pattern of community communication earlier than in the United States. So if one day in China Baidu beat Google, I am not surprised.

At present, the core demand of netizens is to communicate friends

My personal intuitive feeling is that people on the Internet the core of the demand is not to see the news, and not only the use of tools, communication and friends. In a period of lack of information, the main demand is news, when the network really live, it is difficult to distinguish between real life and virtual society. And the network community is a real solution to online communication and friends, we have common interests, encounter common problems, to read a book together, or to discuss a film together, are friends. Why is Tencent the Overlord today? Because a few years ago to meet the Chinese youth to make friends, communication, chat needs.

Although many people feel online chat, BBS post irrigation, etc. too entertainment, not serious. But it just satisfies the basic communication needs of the Internet. When the internet started in China ten years ago, all companies were networked, and then all were linked to search. Today it seems that no matter the enterprise, the website, or the traditional media, will eventually be community, but the form of the community is not the same. Whether it is the video site Cool 6, dating site 51.com, or blog, personal space, as well as China's localized BBS forum discussion group, the form is not important, the essence of the community is important.

Community Nature: Going Central and group intelligence

I have two personal opinions about the nature of the community.

One is the centrality of the community. Like the Time magazine of the United States as "you" as the person of the year, I think "big Dog also want to call puppy". This is also the advantage of the network, so you can express the voice on the Internet, the form of influence.

Second, the power of the community is the wisdom of crowds. In the real world due to time and space constraints, we can not work together with a lot of people, such as the most can do is a gang of people to do a company, the company more people have management problems, efficiency problems. But the internet community can break the boundaries of time and space and allow many people to share their interactions. When you send a printer to each monkey, the monkeys can finish a creation with just enough time. What do we get when each of our netizens has a keyboard? Got the service summary. I'm sure a lot of people will make an encyclopedia when they come together.

Many netizens are not big shots, but some have special knowledge in repairing bicycles, and a submissive company employee may be a travel expert after going out. When these people are dug up in the community and their wisdom is shared, the Internet will be greatly facilitated. So one of the spirit of community is how to use interaction to turn swarm wisdom into the Internet industry, including technology, products, and the whole business and society.

Community Platform eliminates consumer "advertising aversion"

The advertising industry is not long, Changjiang Delta Spring Hope advertising everywhere, everyone get up in the morning to see ads, take a taxi to see ads, elevators are advertising. In fact, the current advertising is accompanied by the problem of asymmetric information.

Most businesses believe that consumers do not understand what the manufacturer sells, only the sales model, the advertising model, and the 3.15 consumer Rights Day that all consumers look forward to every year.

Many people have noticed that more and more people go to the community because they know what other people think and experience in the community. If today China's automobile market is very prosperous, but can not say no shortcomings, but the web portal of the car channels and advertising can not see any shortcomings. And in BBS, blog these places will know who bought this car, use up in the end how? In fact, a lot of people feel, even if the online friends, the real feelings of the goods will be more than the evaluation of all advertising. If the community web site to the consumer's feelings of the evaluation of the search and amplification, then his opinion will really affect a lot of people.

On the other hand, many people go to see a movie, go to a restaurant, or buy a house, no matter how the business hype, but also in BBS, post bar and other communities to exchange experience with others, because he believes that this will get more valuable experience. In accordance with other people's experience before deciding to buy, shop is only the last link to the purchase process.

In fact, an ordinary person to the community can according to different regions, different interests, different themes, find thousands of interesting results. But the consumer learns to exchange own experience, searches others ' experience, shares the people's wisdom, these are not today's portals teaches us. Because portal resources are limited, you can only choose the most popular information for everyone.

This asymmetric information can be improved when everyone is able to use the power of the community before consumption.

Internet traditional advertising on the promotion of the Internet is more and more useless, because netizens choose a product online, that is, "use" and "no" is only between a read.

I also bought things on the internet, look at the views of netizens, if the advertising is really pervasive, the effectiveness of advertising will certainly be greatly reduced. We see a lot of companies spending a lot of money and taking a lot of ads, but the number of searches and volumes doesn't increase very well. So if you can not really affect people in the community, and to create a good reputation for products, but only rely on advertising, even if the 24-hour daily scoring ads do not have very good results.

In the next two or three years, when netizens can really use a community platform to share their feelings of consumption and opinions about something, I think 3.15 consumer rights may not be needed because online gatherings are more influential than 3.15.

personal subversion of the traditional business model in the community