The path of the voice of the rover: from concentration to fusion

In the current digital industry, companies and brands that mention AV technology and expertise, most of whom are first impressions of the bank's Sony DAFA--in addition to the industry's image processing solutions, Sony's sound advantage is also in the industry leader, the launch of the professional player is a loyal fan group. However, compared to Sony's brand image, the Chinese A-share listed company in the pursuit of sound and sound, but it can completely and Sony in the image of the height of the high and lower. Moreover, the latter, in addition to the pursuit of sound and sound realm, but also the pursuit of the mobile internet process and the pace of intelligent products.

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September 8, 2015, the Rover and Ali intelligent Life in Beijing held a theme for "Hear the future" of intelligent cloud Sound Strategic Cooperation Conference, formally released MA1, MA3, MA5 three intelligent audio products, fully into the era of intelligent audio.

20 of focus

In 1996, Zhangwendong, who was a teacher at the Beijing Polytechnic University in Automotive engineering, had an avid interest in music, and in addition to the interest in music, he was the best addition to this interest. Later, he resigned from Beijing Polytechnic University, based on his professional knowledge of sound, successfully launched the Rover brand and the first shot of the Chinese domestic audio brand. After that, the rover was up and running, 2010 successfully landed a-share market, become a-share first listed independent sound brand Enterprises.

and other consumer digital products in the familiar way of communication presumably, the rover in the development process of the brand influence in the 20, to a greater extent, is manifested in the faithful user group of Word of mouth. In fact, in addition to keeping a focus on the sound, the rover has also been engaged in a number of audio-related market work, such as the acquisition of Japanese audio Brand Stax Ltd., as well as in the field of static sound and other professional technical research and so on.

These work have brought about the corresponding market achievement for the rover, but also laid the professional and focused characteristics of the rover in the sound field.

In the September 8 press conference, Zhangwendong Frankly, this 20-year development process for the rover is a "retractable free" era, through 20 years of professional grinding sound and sound quality, so as to provide users and the market with quality products and experience, this is the stroll in the past 20 years in the course of the focus of performance. In the past 20 years, countless enterprises have been transformed or diverted, only the walk of the road to adhere to the audio never give up.

Changes in the product

The sound is not simply amplified, which is the basic common sense that anyone with a little knowledge of the sound will know. In the course of the past 20 years, it is not just a change in the size of a voice, but a listening experience that is honed through technological innovation and the pace of the time. In the current era, better sound quality, more convenient way of music appreciation, better product design is the common needs of the entire audio industry goal.

In addition, in the mobile internet tide and trend, intelligent audio products have gradually become a consumer demand.

The focus of the rover on the market and user needs have a clear understanding of the launch of MA1, MA3, MA5 three intelligent audio products, MA1 is to date the smallest of the WiFi speaker products, its "use of high-specification double 1.75-inch aluminum basin unit + low-frequency radiator combination, using a special boost digital amplifier circuit, Non-distortion output power can double increase, in ensuring good sound quality at the same time, a sense of sheer, unexpected. " In addition, MA1, MA3 "with WiFi Direct push function, can push the contents of the phone directly on the audio playback, operation is not more complex than Bluetooth, but the sound quality is better than Bluetooth, covering a wider distance, off the net can continue to enjoy the music of love," also makes the rover in the face of user and market demand, Put forward a practical solution. and MA5 as the "hearing the concept of the future speaker" has the voice recognition function, so that it in human-computer communication more "smart".

From the launch of the new product is not difficult to find, the rover in the past simply to do the audio to the current following the mobile Internet, its focus on the sound of the way to keep pace with the times, has successfully made the product has undergone a qualitative change. This change is not only related to the rover's own quest for products and experiences, but also to the pace of the tide of the times, but whatever the factors, change means a better future.

The future of Sound

As the national audio leader, the 20 is brilliant and brilliant intertwined process, and with the current smart home, the Internet of things and other emerging technologies and business model of the rise, the future of the rover will be what kind of posture to go down?

There are three answers to this question, Zhangwendong.

The first solution is to return to sound quality and break free from the source of the music. Zhangwendong that with the development of new technology, the new network content transmission, cloud data analysis, WiFi transmission and other ways can reduce the loss of sound quality in the transmission process, so that users enjoy the true quality of the enjoyment. Therefore, in the future, the rover will follow the trend of technological development, get rid of the sound source, and expand into other services such as music recommendation, sharing and socializing with the help of intelligent audio.

The second solution is to become a new gateway to smart homes through industry integration. In the trend of smart home trends, to give the product intelligent way to play a larger product value, the release of the MA5 product added voice control technology, through which can be placed at home anywhere in the audio, through the network and other smart devices in the home interconnection, Users use voice or touch control of the home system, which is currently foreseeable intelligent audio in the future trend of development.

The third solution is to explore a win-lose path through cross-border collaboration. In the new business technology and trend of changing circumstances, and other areas of cross-border cooperation can bring more imagination space, in this joint cooperation with Ali launched MA1, MA3, MA5 three products, the rover to take full advantage of the audio technology, design, manufacturing accumulation, seize the opportunity, In the new market environment continue to provide users with excellent products, leading the industry ahead. In the future, such cross-border cooperation will bring new trends and beginnings.

Or there are other ways, but in the current trend of the situation, the rover in the provision of these three solutions have sufficient technical research and development, brand accumulation and cross-border cooperation advantages and experience.

The journey of the future

As a domestic sound and sound brand, the development of the rover is sufficient to set a model for many other areas, both in model demonstrations and in self-innovation.

However, from Zhangwendong's presentation at the conference, the focus of the audio and sound brand is not satisfied with the status quo, in the future to provide users with more usage scenarios and product experience, this will be a new journey for the future of the rover. Even in the sound way to protect the copyright of musicians, Zhangwendong is also thinking about new exploration mode. According to the content of his speech, these new explorations have already had a certain perspective, I believe that in the near future can have corresponding market behavior.

Music is recognized as the second language of human beings, but judging from the content of Zhangwendong's speech, the voice or more will be the second pair of human eyes.

They are practicing such things on the path of the development of the wandering people. (Wen/Zhu Yi,: Izhuyi; public No.: Zhuyiweixin)

The path of the voice of the rover: from concentration to fusion