The popularization of Chinese domain name has set off a new climax

Since the Ministry of Foreign Affairs, such as central government agencies and local governments at all levels to enable the first Chinese domain name, the popularity of Chinese domain names set off a new upsurge . According to reports, the Bank of China, Sinopec and other large state-owned enterprises and traditional media industry has also opened the Chinese domain name. Various indications, the Chinese domain name has gone through the concept of training stage, into the universal application period.

The Chinese domain name can be used in large scale because of the "attention economy" and "eyeball economy" today. With a string of letters and numbers and other symbols of the traditional English domain name, Chinese domain names using their own symbols-"Chinese characters" as a domain name component unit. By virtue of the unique connotation and charm of Chinese characters and their unique affinity to Chinese, Chinese domain name can make people quickly remember and enter access easily. At the same time, the use of Chinese domain name to highlight the holder of the Chinese complex and cultural heritage, so that in the Chinese Internet market has a stronger and deeper repercussions.

"To a certain extent, the popularity of Chinese domain names can help users weaken their reliance on search engines," www.now.cn, a domain-name registrar, said. "In the past, even for such portals as Alibaba, many netizens still need to search the search engine for" Alibaba ", and then click on the visit. Enterprise or organization after the Chinese domain name is enabled, visitors can directly enter the Chinese domain name of the Web site directly in the browser's address bar, without having to do more cumbersome operations through the search engine. In the future, the Chinese domain name will become the major website promotion and Netizen surfing the first choice.

Microsoft's new browser IE7, the full provision of Chinese domain name support, this to some extent, highlighting the world's focus on Chinese domain names. More importantly, Microsoft IE7 has now abandoned the installation of the required genuine verification operations, even pirated users can be updated to the new version of IE, so that IE7 in a short period of time to increase the popularity of several times. Thus, IE7 will become a powerful "booster" for Chinese domain names.