The product design of electronic commerce website in the vertical apparel industry

From the product point of view, E-commerce is a complex system, really think that the sale and then pay the finished, it is too naïve. Even if it is like Taobao, product evolution has never stopped. Taobao recently launched the delivery of goods to pay and a large amount of credit card payment of the two services, and the payment link also went down the line. Even running in the first place dare not relax, later, of course more dare not take lightly, Ark Plan, Aladdin Plan a basket. Good thing, no enemy competition, your product can not better progress.

Today, look at the clothing category vertical industry E-commerce company VANCL, a typical marketing-driven company, the price is clear, but the product is extensive.

I always think that the most important product of the electronic commerce of clothing and footwear is to establish a user database. This user database allows the user to enrich one or more personal information (height, weight, foot code, cup, etc.). When buying a product, allow the user to purchase it in the size of a database. For example, your information fills in 42 yards of shoes, then the system can filter for you not 42 yards of shoes. The idea of this product is somewhat like the logic of the product design process personas (persona). Vancl the price and advertising, these things have no time to toss. VANCL's profile page, there are a lot of shocking information for users to fill out. What's even more shocking is that after you fill out this information, they are completely unrelated to the purchase process.

Another example of a product, if you have duplicate products in your shopping cart, do you want to add a reminder when paying? and the order conversion rate design that Raven always mentions. In addition to price and marketing, E-commerce product evolution still has a lot of room.

Marketing is not necessarily your advertising on the big money, not necessarily you are very professional in sem, painstaking cultivation of good internal strength is also very important. E-commerce This is not a traffic flow so simple, otherwise gome Su Ning will not helplessly watch the new Egg Jing dong rob their rice bowls Gan Xiu.