The professional ethics of search engine optimization

A. Search engine optimization of the professional ethics site rankings are used in a variety of optimization techniques. But not all SEO technology is ethical, which leads to a question about the professional ethics of search engine optimization. We can see a lot of topics in this area, but there is no clear definition of this on the Internet. We hear the most of the so-called "white hat" and "Black Hat", and occasionally hear the word "grey hat".
As people begin to love the search engine rankings today, we need to think about the real implications behind these three categories. In other words, does the professional ethics have direct impact on the specific implementation strategy of website optimization?

In the discussion of the professional ethics of search engine, we must first realize that the problems involved in this area are quite complex and have strong subjectivity. You might think that an optimization technique is good, but some people think it's clumsy. Therefore, to the search engine optimization technology with "excellent", "good" and "poor" to divide the words, it is tantamount to aiming at an erratic "moving targets." And worst of all, since we still lack a thorough understanding of different search engines and different ranking algorithms, it is almost impossible to make an accurate division of such a property. But we can give the "white hat", "Black Hat" and "gray hat" the next basic definition of three technologies, so that readers can know the author's attitude: Which technology is ethical, which is completely unethical, which is between the two "gray" technology.
　
SEO Professional ethics of any analysis should be based on the Web site optimization of the real intention of the starting point. First of all, we should consider the degree of risk that the net owner is willing to bear, that is, the attitude of the search engine being punished or even sealed. Secondly, we should consider the competitiveness of relevant keywords. The last point is very important, it is necessary to consider whether the net master will be in order to achieve the rank and regardless of the means, disregard all professional ethics.
Aside from the moral factor, the ultimate goal of search engine optimization is to get an ideal ranking for the site. It is a great temptation to let the site rank prominently in the major search engines, and few people are unmoved by such temptation.
　
Whether it is to increase the site traffic, increase sales or increase profits, or just to meet their own sense of achievement, in short, for whatever purpose, webmaster in the optimization strategy is also out hundred treasures. This is likely to be a situation in which you think good optimization techniques are not ashamed of others. Therefore, it is more important that the optimization technology adopted by a website is reasonable (ethical) and whether these technologies are important in search engine optimization.
　
Two. Search engine optimization red/black/grey cap, which one would you choose? Search engine optimization professionals can be divided into three camps: "White hat" SEO personnel, its opposing camp "black Hat" personnel, and between the two "gray hat" personnel.