The psychology that Web designers should know

It is very meaningful to pay attention to some studies of human psychology. Through the elaboration of human psychology, we discuss people's social psychology, which can help start-up companies to open up the market, because the popular content and public psychology have the most direct relationship. The crux of the matter is that many psychology is highly enlightening for web designers. Psychology helps web developers see how people's thinking works. Today, we share with you a few suggestions that are very helpful to web designers.

1. Too many choices equals no choice.

According to Professor Sheeya Iyengar's psychology, we are able to gain insight into the psychological changes people have when dealing with multiple choices. "Choice is to give up," Iyengar, the author of the Art of choice, concludes. Social psychology has found that when people have too many choices, they behave very similar: they don't make any choices. This is called a "safe choice".

Combine to the website design:

Too many people need to click on things, it will be confusing. For my own website, the number of registered users increased greatly when I removed half of the toolbars on both sides. Think about the ultimate, core purpose of your site, focus on focusing, delete irrelevant embellishment and content until your content is left with the most essential and essential content so your users will be willing to stay here.

2. Website visitors read the widescreen text faster, but they prefer the short screen text.

Sounds a little contradictory, right? According to Mary C. Dyson's "How wide the width of the article screen affects the reader's psychology", this experiment, the reason why people like to look at narrow-width articles is because it looks more comfortable and more readable. Because the reader is not familiar with the content of the article, when they read a few lines, they may be willing to read some widescreen text because they can read it faster.

So, how to with stone it? Derek Hapern studied the width of the most perfect article. Did you find out? The picture on the right unconsciously makes the width of the article narrower. This is because people are willing to read the first few lines of the article if they have a glimpse of the content. Therefore, the first few lines of text should be as short as possible, so that the beginning of the article easier to understand. When the reader "hooked", the width of the article can be returned to the normal width, so that people can read faster.

Apply to Website design:

According to the above, if your website is an article, please make sure the picture is on it, which will shorten the width of the beginning of the article and make the reader more willing to read.

3. The title text is more interesting than the picture.

Does that sound absurd? Then you are wrong. Long text titles are actually more appealing than pictures, according to a new study. People will first look at the title of grass, and then see the picture. In fact, many designers have long been aware of this. Alex Mangini,kolakube's founder, the site's biggest feature is to highlight the theme of the text, and let the image of the two-bit. Even freelancers know the secret. The freelance web designer, Sean Davis, marked a large text on his website and attached his personal image. If your site has content, headlines, pictures, or more, be sure to highlight the appeal of the text.

Apply to Website design:

Let the title become the center of gravity of the website design. If you want to sell things, then use the words to emphasize, if you pursue the number of registrations, such as blogs, you need to use text hints.

4. People like to follow the bandwagon.

People like those who use facial features to make avatars. The human face is almost the most interesting of all types of images. Do you know that people are going to follow others ' eyes? Even if it's just a picture. Look at Chemisty.com's homepage.

Look what she's looking at. It's not a coincidence: she's looking at a registered dialog, because the chemistry team wants people to register, so the Web design will make you feel compelled to look at the registered dialog box. According to a study by Giovanni Galfano about how people react when they see others, it's easy to see what people are looking at.

Apply to Website design:

I did an experiment, when I turned my logo face in a direction, the click-through rate soared, even if that is not a real person's face. So, it's very simple, when you let the user choose, you can use a person's face close-up, to ensure that she is looking at the direction you want to attract the user's content.

The psychology that Web designers should know