The psychology that Web designers should know

It is very meaningful to pay attention to some studies of human psychology. Through the scrutiny of human psychology, we discuss the social psychology of people, which can help the pioneering company to open up the market, because the popular content and popular psychology have the most direct relationship. The point is that a lot of psychology is very enlightening to web designers. Psychology helps web developers see how people's thinking works. Today, we share with you a few suggestions that are very helpful to the Web designer.

　　1. Too many choices equals no choice.

According to the psychology study of Professor Sheeya Iyengar, we can gain insight into the psychological changes that people make when dealing with multiple choices. "The choice is to give up," Professor Iyengar, the author of the Art of choice, concludes. Social psychology finds that when people have too many choices, they perform very similar things: they don't make any choices. This is the so-called "safe choice".

Incorporated into the Web design:

Too much to need users to click on the things that will make people feel confused. Take my own site, when I removed half of the toolbars on both sides, the registered users increased significantly. Think about your site's ultimate, core purpose, focus, eliminate irrelevant embellishment and content, until your content is left with the most essential and important content, so your users will want to stay here.

　　2. Site visitors read widescreen text faster, but they like short screen text.

Sounds a little contradictory, doesn't it? According to Mary C. Dyson's "How the width of the article screen affects the reader's psychology", this experiment, people like to see the narrow-width article because it looks more comfortable, more readable. Since the first reading, the reader is not aware of the content of the article, when they read a few lines, they may be willing to read some widescreen text, because they can read faster.

So, how to stone? Derek Hapern studied the most perfect article width. Did you find out? The picture on the right has narrowed the width of the article unconsciously. This is because people are willing to read the first few lines of the article if they can understand them at a glance. Therefore, the first few lines of text should be as short as possible, so that the beginning of the article easier to understand. When the reader "bites", the width of the article can return to the normal width, so that people can read faster.

Apply to Website design:

According to the above, if your site an article, then make sure that the picture is above, so you can shorten the width of the beginning of the article, so that readers are more willing to read.

　　3. The title text is more interesting than the picture.

Does that sound absurd? Then you're wrong. According to a new study, long text titles are actually more appealing than pictures. People will first glance at the title of grass and then look at the picture. In fact, many designers have long been aware of this. Alex Mangini, founder of Kolakube, the biggest feature of the site is to highlight the theme of the text, and let the picture times two. Even freelancers know the secret. Freelance web designer, Sean Davis has a large text on his website, and then attaches his personal picture. If your site has content, title, pictures, or more, be sure to highlight the appeal of the text.

Apply to Website design:

Let the title become the focus of the website design. If you want to sell something, emphasize it in words, and if you're looking for a registration amount, like a blog, you need to be prompted with words.

　　4. People like to follow the same bandwagon.

People like people who use facial features to make heads. The human face is almost the most compelling of all types of pictures. Do you know that people will follow the eyes of others? Even if it's just a picture. Look at Chemisty.com's homepage.

Look what she's looking at. It's not a coincidence: she's looking at a registered dialog box, because the chemistry team wants people to register, so this web design will make it impossible for you to see the Registered dialog box. According to a study by Giovanni Galfano about people's reactions to seeing people see things, it's easy to see what others are looking at.

　　Apply to Website design:

I did an experiment, and when I turned my logo's face around, the hits soared, even if it wasn't a real person's face. So, quite simply, when you let the user choose, you can use a person's face close-up to make sure that she is looking in the direction you want to attract users.