The "Little show" behind the hot, to our developers to bring the thinking

I believe that in the era of mobile Internet, in the Internet + environment, each of our mobile developers have a entrepreneurial heart. Do not want to start a programmer is not a good programmer, only want to work for a lifetime of programmers will never do a lifetime. When it comes to what you see here, it's definitely a program ape. Well, to get to the next few days, the small coffee show fire, the fire of a mess, unknowingly boarded the first of the App Store leaderboard. How the hell did the little show get hot? What do we think about the programmers? Have you thought about it? Let's analyze it for a moment.

1, beautiful marketing

If mobile phone industry is the most marketing is Lei June, then the best effect of software promotion is definitely the star effect. Why do you say that? The little show really fires up for a week or so, and the last week in the Happy Camp broadcast, just use the small show, Wang Ludan in The imitation of the small show, there are micro-bo on the road star in the show and share, including Ziyi, Jia Nailiang, Li Xiaolu, Qin Lan, and so on, and Xu Zheng does use of small café show propaganda his Hong Kong embarrassment, each road Star Qi FA, The funny video detonated the blast point directly. In this sensational battle, the star's army effect and the star's spread power once again played a central role.

2, this point is funny, fun and creative

Why is a software fire? Why do people like to use? How to make stars like to use? Have you thought about it? What time is this? The programmer may be able to say categorically: This is the era of Internet +, this is the world of mobile Internet. Wrong, programmers have to go out of their logical thinking. This is an era of excessive entertainment. To be hot on the fun, you have to be funny, funny funny is its hot premise, but with funny and interesting not necessarily fire, but also have creative, remember the previous time there is an app fire a mess? The fire has crashed into its server, and that is the foot-kee. We can see what they all have in common: it's all about the movie element, the age of entertainment, and the idea that you might want to add text to the picture, but would you think of adding a movie line and making a movie effect? You may think of imitation, can you think of only the mouth type? That's the idea.

3, because I have social

I remember an article I wrote earlier that said: Why do tools have a community for apps? You can find out what you've been looking for in the history news. Community and social, small show can watch other people recorded imitation video, can spit groove, can be the bomb screen, can praise, such interaction is conducive to improve the activity of the app, why other types of video without fire, not only the above two points do not good, but also because even this did not do.

Analysis of the advantages, the summary is: to the stars as the hands-on (hot core, marketing role), to the funny and creative (in line with the trend of the Times) for the soul, social-based, do not seek all-encompassing, but also to do vitalize. This is the key to doing software.

reviews prediction

Let me predict it again and say that it has a bad shortcoming. That's the problem with the scene.

I remember writing an article about how to get users to open your software often, that's the problem with the scene. Star effects help you to open up the market, increase visibility and download volume, but also have good core ideas, but you can always record it? Subway noisy environment, quiet office environment, are not used, can only return home at night occasionally play, bored on the uninstall. Now the reason for the popularity of the star to bring the entertainment effect has not passed, wait until the stars do not play, fans will sadly leave no play. So it's OK, because we have the quantity, has the popularity, the forecast is immediately will enter the download stable period, afterwards is the descent period, after all must restore calm. So if you want to not be completely dead, then you have to rely on social and community to maintain that level of activity.

summary:

Summing up here, you may say: I am creative, social, but I do not have a star, star is just a propaganda tool, you can use other marketing channels Ah! Do not be discouraged, marketing you to learn to learn lei June.

"Exceptional"

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The "Little show" behind the hot, to our developers to bring the thinking