The reason analysis of the instability of website keyword ranking

Do SEO estimate every day will search SEO this word ranking, observe the day who will be in Baidu home page, who will fall down, which almost became part of the daily work of Seoer. Observation for a long time we found that, in addition to those several strong "old", and other relatively good site rankings are like shift guard as alternating shifts, floating, and sometimes the big float is simply stunning, incredible. Coincidentally, today, a friend to do SEO online asked me his operation of a station keyword recent fluctuations are very large, in the home for two or three days after the inexplicably slipped to the second page or even after the position. I believe that this situation should be met recently, this long month to do a simple analysis, to communicate with you.

Through my own website observation and analysis of friends site, the site keyword ranking instability mainly has 4 reasons. These 4 reasons is also to do Baidu optimization more critical place, if you are optimizing a large and medium-sized industry site, then believe that the 4 aspects of the attention you may be less to take some detours.

　One reason: The number of chains is not large enough.

SEO to do is to do is the executive power, and other things, or do not do, since do should do well, do thoroughly, do the outstanding, do the perfect. The importance of the chain does not need to say, if do not enough, then the site from the chain to get the weight is not enough, ranking floating instability is inevitable. Only get enough outside the chain to support, can put the weight of the site, beyond competitors. If you want to get a stable ranking, your site's external chain is at least twice times more than your competitors.

　Reason two: The chain increase stagnation.

Even if your site has a large number of outside the chain, may still not be enough to ensure that you can rest easy and proud of the world. Baidu search engine more and more intelligent today, if your site can not keep pace with the times is bound to lag behind. Many seoer including the author himself have such a feeling: keyword one but get a good ranking will be the site will be shelved to relax vigilance, slowly will find, ranked in fact in the stability of the drop, you will inevitably for the previous attention and pay the price. Many formerly well-known SEO sites are now ranked always flattening out is this reason. Since the webmaster do not attach importance to, as the world's most commercial search engine, how can Baidu pay attention to you?

　Reason three: The domain name of the operation is newer, the chain existence time is short.

Many people know that the chain of the existence of the length of time determines the external chain can give the target site weight size. Judging by the author's personal experience, the relationship between the weight of the chain and the length of time can be expressed by a coordinate system. If the time as the horizontal axis, the weight of the transmission as a longitudinal axis, then the weight and time is a parabola, that is, the existence of a short chain of time and long is not the transfer of the weight of the high point, But a place in the middle. If it is a new station, the transfer of the weight should be in the rise of the parabola, outside the chain for the ranking contribution has not reached a high point, if you want to get a good ranking, only the number of external chain up and down, that is, one of the reasons mentioned.

　Reason four: The brand is not enough.

For hot keyword SEO operation, brand degree should cause seoer attention, if the goal is only positioned outside the chain may not be enough. For example: The well-known seowhy as an example, the reason why it is so high and stable, of course, there are many aspects, but I think in the content and a large number of outside the chain, there is a factor can not be overlooked: that is the Seowhy brand. Generally believe that Baidu rankings in addition to the so-called "real" outside the chain, the domain name of the exposure rate is also very important, now basically no one doubts this view. Then we can extend a little bit, the exposure of the domain name if you can determine the weight and ranking of the site, then the site's brand why not? Seowhy Real outside the chain may not be as many people imagine, but seowhy these letters of the exposure rate may be you dare not imagine! If the search engine seowhy this brand of exposure to a certain extent as a chain to determine, then the number of the chain will be very amazing! If your site can do this level without ranking, whether you believe it or not, I do not believe!

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