The reason of descending keyword rank and its solution

Recently heard a lot of friends said that their site's keywords dropped very bad, Peng Yuting maintenance of a website also encountered such a situation, a number of important keywords ranked in Baidu from the 2nd to 11th. The following Peng Yuting combined with some of their own experience to discuss the reasons for the decline in keyword rankings and we should adopt the response strategy.

Analysis of the reasons for the decline of keyword rankings and solutions:

1, the website server is unstable or replace the server

This situation is the most difficult to accept, the instability of the server will be as slow to open the Web site can not even open. This way when the search engine spiders to visit the site is not open, search engines (especially Baidu) will certainly be some penalties for the site, light the site is down right, the site was K.

Replacing a server is like a person relocating a new home, if the search engine found that the drop in power or ranking is very normal, such a short period of time for a few weeks, long months to recover.

Coping Strategies:

Web server instability must be resolved as soon as possible to see if the same server IP below the other site is down the right, by K or the server itself problems. Maintain the long-term stability of the server, so that search engine spiders crawling our site can be very smooth crawl our page is very important.

In the last resort is not to change the server, even if you want to change the time to choose the search engine spiders crawl infrequent period, you can first transfer the database, and then resolve the domain name to the new server address. Do not make changes to the site during the replacement of the server, otherwise the site will be more trouble K.

2, search engine algorithm change

Including the author, many friends think Baidu algorithm change is the fastest, it is no doubt that each of its algorithm changes in the direction of his profit to improve, such as the July end of the algorithm to change the results of many new stations can not be quickly indexed by Baidu, snapshots will stop, the rules of the site rankings have changed.

But so far the author has not studied the Baidu algorithm exactly where the changes, this has to rely on slowly to practice. Therefore, for Baidu algorithm adjustment caused by the site keyword decline should take some measures the author is also confused, but the author believes that according to the following 4th strategy to operate to restore the ranking should not be a problem, after all, SEO optimization changes also on those things, according to the normal way to do, step by step to do, It's weird not to go up the rankings.

3, with the station by K exchange links

No one would like to be K of the station exchange links, but often we are in exchange after a certain time to find the site abnormal to check to find. Symptoms are: The site keyword ranking lower, the site was reduced rights included, the site snapshots do not update. About the site included in the question can refer to the author of the previous writing "Peng Yuting: Web site included changes in the reasons and solutions."

Coping Strategies:

Our approach is to find and remove these links by K and some inaccessible links, and then according to Peng Yuting the 4th strategy to operate, I believe that the search engine will soon restore the weight of your site, and give you a better ranking of the site.

4. Website revision

Site revision of the Site keyword ranking is also a relatively large impact, if the site is a small section of the changes will not generally have much impact on the ranking of the site, and if it is a big change, such as the original site replacement of the program, or most of the forum, the site keyword ranking of the collective slide is very normal, this point Peng Yuting deep feelings.

When it comes to Web site revision, the author of the meta tag adjustment is also summed up, because the results of these two situations are similar: The site keyword slide is very bad, Baidu snapshots do not update, the two solutions are also roughly the same.

The META tag adjustment also has a huge impact on the site keyword rankings, remember in March I have a station of their description of the label all through the change, the title also has appropriate small changes, the results in 2 days after the homepage of the site are missing in Baidu, to optimize the key words, not to mention, this situation has lasted for nearly one months.

Coping Strategies:

Website revision and meta label adjustment on the site keyword rankings have impact, including with K's station towed water, Baidu algorithm update I am using the following methods, of course, according to various circumstances of the different choice of solutions are also different. Hope to help friends with similar problems.

1) Adhere to update the article

In the rankings before the author's website Most of the articles are reproduced after small changes uploaded, this problem appeared, the author of the content of the article, especially from the title to the first paragraph have made a relatively large adjustment, on average 3 days also has two original articles published, these articles are related to the author's website and search engine included less articles.

2 Add keyword density, inner chain

Keyword density, especially the homepage of the keyword density on the site's ranking plays an important role, it is recommended to maintain the density of 5%-8% for the best results.

In the updated article some of the key words to promote the author will be added to the homepage of the link, so as to gradually improve the weight of the site, but the author of the station before the PR is already 5, the effect of such work is not so obvious.

3 The quality of the chain is quite important, this is to restore, improve keyword ranking the most direct and effective way to increase the chain of methods in the high weight of the site to leave their own web site or signature information exchange high-quality links and so on.

Note that when choosing a friend chain to find that PR value is higher, snapshots within 2 days, the site content health, export links less than 40, no cheating site. Exchange of links are used to promote the keyword, but do not breathe too much, like the author before the station every day up to add 3 of high-quality links. This can be avoided by search engines as a cheat processing.

The above is Peng Yuting has encountered or combined with their observations summed up some of the small methods, if there are different views please in the Peng Yuting Network Marketing Blog (www.jrchen.cn) proposed together.