The reasons and solutions for the decline of Alexa rankings in the website

alexa| Solution | ranking

For most sites, when the site Alexa ranked the phenomenon of decline, the need to enhance the site Alexa ranking problem, in fact, is in the stable period of the site how to effectively promote the number of visits to re-enter the new round of growth problem.

Although the Alexa site ranking system has a lot of unreasonable, but as the only global web site to do the ranking of the organization, Alexa ranking data is still seen as a reference to judge a site value of one of the indicators, so when the site's rankings appear significantly lower, often make the site operators feel a lot of pressure, and want to do some way to enhance the site Alexa rankings. In fact, Alexa site rankings can really explain a certain problem: although the top of the site does not necessarily visit the volume is really huge (do not rule out some sites using cheating means to get a high ranking), but the rankings are very backward site will not have a lot of traffic. Therefore, the actual situation is that most of the Web site operators, for Alexa rankings or the basic recognition and care, especially as a relative comparison of similar sites, Alexa data has its own value.

In the "Web site to increase the number of Alexa site rankings," the article analyzed the Alexa site ranked four reasons for the decline, which suggested that the ranking of similar sites to grow while their own site ranking decline in particular should be taken seriously, and that it is necessary to " According to the site operation of the stage characteristics of the design of targeted web site operation and promotion program. This article is to talk about the site in the operation of the stability phase of the promotion problem.

In the online marketing new observation series "120 Kinds of Website promotion practical method" proposed, from the website promotion angle, a website from the plan to the steady development must go through four basic stages: the website planning and the construction stage, the website release early, the website growth period, the website stable period. In these four stages, generally speaking, the first three stages of the site will have a significant increase in the number of visits, the corresponding site Alexa rankings are also rising. To the site stable period, the volume of traffic growth is slow or even a certain decline, Alexa rankings fall also usually appear at this stage. Therefore, for most Web sites, when the site Alexa ranked decline in the phenomenon, the need to enhance the site Alexa ranking problem, in fact, is in the stable period of the site how to effectively promote the number of visits to re-enter the new round of growth problem.

The promotion of stable site, obviously more than the new site to promote the other stages have greater difficulties, because the conventional web site promotion methods have been applied, the adoption of new website promotion strategy will undoubtedly need to make greater adjustments to existing business activities, which for many sites is not simple things, such as adding new features and services, To the new business areas such as expansion. Therefore, when the website enters the stable period, how to make the effective website promotion strategy is one of the difficult problems of the website operation.

I have analyzed the access statistics of some websites after the stable period, and sometimes I can feel the "terrible stability": Although the user may be different every day, not only the total traffic is stable, even the proportion of users from all channels is stable! In this case, It is impossible to expect a natural explosion of site traffic, according to personal experience of some of the site operations and to provide advice to some sites, the promotion of stable site can be considered from the following aspects:

First, the analysis of their own web site resources, whether through the integration of existing resources, the use of conventional promotional methods (such as search engine marketing) to get more users, or the average number of users web browsing. Specific methods of analysis include:

(1) Through the Web site traffic statistics, analysis of the proportion of users are appropriate, such as the proportion of users from the search engine to further improve the possibility;

(2) through the site of the search engine optimization diagnosis, analysis of the main search engine included in the number of pages and in the results of the performance, it may be found in some of the search engines are not included in the Web pages, and some important web pages targeted optimization design;

(3) through the Alexa Web site statistics analysis, compared with competitors, their own site in the number of independent users (reach per million users) and the average page Views (Page view/user) where the gap, if the average number of users page views are too low, You can increase the amount of reading for your users by organizing the content resource again. Especially for some information resources-oriented Web site, the early release of information, although still valuable, but often will be ignored by users, just the equivalent of a news site, users only focus on the latest content, which is a waste of resources on the Web site, it is necessary to carry out the reorganization of resources.

In general, the integration of existing Web site resources need to optimize the design of the site, which is often the site operators feel more difficult things. However, practical experience has shown that this work is effective in improving access to stable web sites.

Second, a targeted increase in new content. By analyzing the characteristics of the existing visitors ' needs and providing more attractive new content, especially the current hot content, it is one of the methods to improve the website's traffic quickly.

Third, to increase the interactive function of the website to provide extended services for existing users.

The above mentioned is only in the absence of a lot of additional resources in the case of the conventional web site to promote the means, if there is sufficient to promote the budget of the website, of course, can increase the intensity of advertising, money to buy traffic things, not much technical content, who can go to operate. In addition, if you want to quickly get the site rankings leap, the use of rogue software to force users to access or constantly pop-up content of the site, this approach to the ranking of the site may be effective at any time, but these means is not a formal site operation methods, and will not be used for formal sites, the author is also not interested in practical experience.