I. Statistical analysis of IP, PV, and UV data. These data are commonly used in Baidu statistics.
1. What are IP, PV, and UV respectively?
The IP address is the unique identifier of the Internet network. A website uses this unique identifier to access the Internet.
PV is the page views, that is, the number of pages browsed.
UV indicates the number of clients and the number of computers.
2. In general, PV> = uv> = IP, and we expect PV to be much larger than UV.
When Pv = uv, the bounce rate is very high. The website content is very poor, and the matching between keywords and content is very low. If the user does not find the content he wants, he will go away. The higher the PV, the higher the website page friendliness under the normal IP address.
3. PV/UV indicates the number of pages accessed per person.
Blog sites in the same industry, as long as the content is not very spam, the data is almost the same. Of course, the ratio of PV to UV varies across different industries.
4. If UV is far greater than IP address, your website will have a reputation. It has a certain dissemination effect. (However, this data is analyzed in this way under normal clicks.
If you want to use Baidu statistics tool but sometimes use it for the first time, you can access the installation and use of Baidu statistics. The installation steps and usage are described in detail.
II. Custom analysis, conversion analysis, and source analysis
[1] Conversion Rate
The Baidu background has a function called custom analysis, which is used for statistics on conversion paths. Generally, the conversion page is used for statistics, that is, the order submission page. Some students use multiple tools, which requires fast enough space. However, this may result in different data statistics. We recommend that you use Baidu for statistics. There is also an event tracking, which is usually used for bidding, and there will be a tracking button, such as a sales button on the product transaction page if the deal is made.
[2] line chart
There is a line chart in the Baidu background. This is mainly to increase the user's search experience and display the PV, UV, IP address, and so on in which time segment. What are the advantages of this line? By viewing PV, UV, and IP addresses, their broken line is probably the same. By counting this, we can:
(1) understand the period of time when visitors visit our website
(2) The website content can be updated in real time, so the website can be updated according to this statistics during normal website updates.
We don't need to pay more attention to the subsequent access periods.
[3] Visitor Source:
We can make statistics on where our visitors come from. Generally, the traffic for Seo is the largest in Baidu, but some are from external links, if we come to the forum or promotion platform, it means that our external chain is of good quality. Through these statistics, we can see which platform has the greatest value in the external chain, so we need to increase our efforts in this platform.
[4] search term.
Through this statistics, we can see which word the user is searching for. Sometimes we will find that a certain search term has a lot of traffic. In fact, these words can reflect the needs of users, you can do this. The most important thing is to understand the actual search requirements. We will find the traffic of different keywords by calculating PV and UV. Some words are far from the index. Some people only search for the word without looking at it. Even if they look at it through snapshots, we can understand the value of this word. Of course, we may find that many search words are long-tail keywords, which requires us to explore user needs. Such as data: Seo blog 33 38.82%; Harbin Seo 12 14.12%; Harbin website construction 12 14.12%; Harbin website optimization 5 5.88%; Map plug-in 3 3.53% on the website; Seo Free Open Course 2 2.35%; wordPress website map 2 2.35%; cloud search 2 2.35% WordPress website map plug-in 2 2.35%
Needless to say, we can see that the map plug-in a website has user requirements, and this requirement is derived from the statistical search term, these are the only words used to analyze more potential user needs.
1. "Custom analysis" in Baidu statistics converts paths and specifies ad tracking.
2. "Source Analysis" in Baidu statistics. The source analysis mainly includes the following types:
(1) Search Engine: the number of tokens intercepted by Baidu, Google, and other search engines
(2) External links: The External links are relatively good. The traffic from the external links you send to your website.
(3) search term: traffic from the search keyword. It helps you to clearly understand the real search requirements of the industry, the traffic of different keywords, the investment of this keyword, and the value. When we set keywords, we do not necessarily know the user's needs very well. Therefore, these search term rankings are of great reference significance to us.
(4) Baidu mobile search and smart phone access statistics.
(5) access portal page
Generally, the homepage has the most visits, and the most accessed page is the homepage, which is the page with the highest PV volume.
The number of internal links. For some pages with traffic, some internal links are also placed.
