The relationship between user experience and website optimization direction

My website officially into the country today, the process encountered some problems, in the Chinese Internet Information webmaster and WordPress blog blogger and space business customer service staff help, finally is the end, the speed is obviously faster some, and replaced with my English station the same Linux host, Linux is, after all, the paradise of WordPress.

The digression ends here, say the so-called SEO website optimization in the end what to do, search engine algorithm update direction. Search engine The most original purpose is to let users find the corresponding file through the keyword, and as the Internet Information explosion type of growth, search engine database collection of data too much, so the search engine engineers must find a matching method to index files, so that users can find the key words they want information.

Many people are talking about Baidu algorithm, Google algorithm, in fact, I think it is not so complex, return to the nature of the search engine for the purpose of development. Here are a few examples: the individual is relatively more familiar with Google, here, Google as an example to say that Google algorithm updates some of the phenomenon. Do English SEO should know, we optimize the site in addition to station, but also must regularly use GA for data analysis, GA data can explain Google algorithm change purposes. GA has bounce rate, return visit rate, stay time and so on a series of data, Google is actually want to use this data to record the behavior of visitors, and the behavior of these users to determine whether the site is really heavy unimportant. So we do GA analysis, we must consider how to reduce the bounce rate, improve return rate, through the site optimization to increase the depth of page access.

What is the purpose of this search engine? In fact, this is what I want to say the core of website optimization, that is to improve the user experience. If you think it's not quite clear, I can talk about one of the examples of Google algorithm changes. Trust Webmaster Friends will find such a problem, Google has said that the dynamic link is not very welcome, so we optimize the site when all of it pseudo static. But soon after, Google engineer's official blog again released news, mentioned that the search engine has updated the algorithm, indexing technology improved, can be included dynamic links, I found that dynamic links even better than static. Do not know whether you have thought about this problem, why the search engine will change like this? In fact, it is very simple, the friends should all know that the site has previously been a static HTML site, but since the advent of php+mysql, people found that dynamic Web site more to meet people's requirements for information. Of course, search engine developers will also notice that real-time updates are closer to the user's needs than fixed data. Imagine, every search engine optimization personnel scramble to "please" the search engine to improve the user experience to change the algorithm, we webmaster there is no reason to optimize the site when not to improve the user experience as the core?

In my opinion, SEO mainly do two things, one is to improve the search engine experience, the other is to improve the user experience. Obviously the latter is more important, of course, do not believe that "wine is not afraid of the alley deep", the real success of the SEO personnel is in the two to find the best balance.

Finally, this is why I want to move the server back to the country, after all, Chinese users are mainly in the domestic, domestic speed some faster. This is broken the king of the website optimization and search engine algorithm to change the trend of further reseach, you SEO experts do not agree to be able to guide twos!

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