The revolution and the old-fashioned war: hardware free is the times inevitable

Recently, the April 13 "eco-sharing Night" of the awards gala and April 14, "Hardware free day" sparked the industry hot discussion. The former half of the entertainment star and Liu, MA Weihua and other corporate big fellow to attend, the full platform broadcast volume of up to 68 million, the latter 24 hours total ecological sales amounted to 2.32 billion, le View member revenue exceeded 2.02 billion.

For the "Hardware free" era suddenly, many people are still in a state of confusion, there are many people still issue such a question: hardware free so come? Before answering this question, let's take a look at the evolution of smart hardware.

　　Smart Hardware 1.0 and 2.0 era, high-priced brands and low-cost strategies

If you really push your smartphone to the climax of the world, it's not going to work. Apple has succeeded in achieving the brand premium by shaping the brand image of the smartphone and the hungry marketing model, and has been obsessed by many fans. Apple, which has a thousand-dollar cost, can be as high as five thousand or six thousand, helping Apple quickly become the world's most profitable technology company and account for more than 70% of the global smartphone market's profits.

However, the user is more obsessed with Apple, in their eyes: no matter how much apple costs, Apple is always the most valuable mobile phone. No way, you have to admire Apple, they are able to successfully fooled a bunch of loyal fans. Under Apple's influence, a large number of mobile phone brands have been emulated, through crazy marketing to shape high-end brand image, and then realize their brand premium.

With Apple's lack of innovation, however, sales of Apple handsets and ipads began to weaken, and fans ' loyalty began to fall sharply. In smart wearable, smart home and other fields, Apple's pace of innovation has also begun to slow. Apple has been leading the way in the past, and today's Apple is clearly starting to keep pace with the times.

Later, Xiaomi in order to meet the needs of low-end fan users, to close to the cost of cheap, at home began to set off a low-priced smartphone movement, and the layout of a variety of intelligent hardware products, attempts to use the software ecosystem to obtain profits.

However, the data show that Xiaomi's current revenue is still mainly from the sales of smartphones, the software has not obtained objective income, that is, millet ecology has not achieved success.

　　Smart Hardware 3.0 era, free time to open

In the "414 Hardware free Day", le vision total ecological sales exceeded 2.36 billion, including total member sales exceeded 2.02 billion yuan, Super TV total sales of over 549,000 units, Super Mobile total sales of over 582,000 units, the total sales of a day more than millet in the past week, rice flour festival 1.87 billion sales. The result tells us that the free age of smart hardware is coming round.

Although this time for free only for a day, but this is the joy of the hardware to try to start free of charge, le view that the future will gradually complete the implementation of hardware free. Through the expansion of smart hardware such as television, mobile phones and the future of automobiles, Le Vision allows users to pay only for core values by leveraging the ecological layout of sports, music and entertainment. As can be seen from this point, the hardware is just the shell of the music vision, the core of Le Vision is its entertainment ecosystem.

On the April 13, "Eco-sharing Night" is a good way to prove the impact of the ecosystem of Le vision. The event scene of many star stars, industry, the same Taiwan debut, but also for the impact of the music vision of the icing on the cake. Activities by the well-known host he jiong and new to join the Liu Yixi of sports, Li Yuchun, brilliance, Zhang Yi Hing, Victoria, Coco Lee, Huang, Pak Hai, Lee Min Ho, Lin Xin, Amber, Jacky Lau Wei, Yunxiang and other super-strong card division lineup, and Lenovo Holdings chairman Liu, former president of China Merchants Bank Ma Weihua, Tcl Chairman Li Dongsheng, chairman of Datang Group Caiji, Sogou CEO Wang Xiaochuan, Huatai Insurance Group Chairman Wang Zimu, CI Media Chairman Ma Zhong, Chairman investment Fund Chairman Ying Wu and other dozens of from all walks of life big guy platform.

And this "eco-sharing Night" is not just an entertaining activity, the amount of information is also amazing. First of all, the presence of the star squad is enough to witness the influence of music in the entertainment circle, the star in the visual ecology is not only actors or singers, they have become a part of the ecology, such as the Sun Honglei Sports B-wheel financing shareholder of the Day also appeared, and Le video film "Bounty Hunter" starring one of Lee Min Ho, Two consecutive events of the day are the stage of music vision. In addition, the night Li also and music video CEO Yin Liang jointly announced that Li Yuchun 2016 "savage Growth" concert by music and Yongle performing arts jointly sponsored by the scene also announced the Lego brand name "LeSEE". By 12 o'clock midnight, it was the "hardware free day" that started the starting pistol for 414.

For the music of the hardware for the free, there are some different statements, le vision every move is always accompanied by questioning. Liu Yan Personal to Jia Yueting Pavilion idea is extremely agree, Jia Yueting Pavilion think: "Brand premium, channel premium, hardware premium or even hardware cost is the change of consumption mode, consumers do not need to pay for this." "Regardless of whether it is right or wrong, le Vision has really opened up a new era for consumers: the era of hardware free. Hardware free will also really benefit consumers, who no longer have to pay an unnecessary price for the high product premium.

　　The war between an innovator and a conservative has officially begun: even without a vision, there will be other innovators.

The "414 Hardware free Day" has obviously violated the traditional hardware manufacturers ' interests, but also let them deeply feel the panic and uneasiness, if the music vision really turned the hardware free into reality: Then for them, it means destruction and disaster, especially for Apple, Samsung and other high-premium intelligent terminal brand manufacturers, That means a radical reversal, just as Apple has turned Nokia upside down, and the company is going to revolutionize Apple.

Traditional manufacturers are relying on hardware to achieve high profits, many consumers subconsciously generally think the price is high, brand loud products will be good, the hardware product itself configuration, production costs have little understanding, or even some ignorant. Therefore, the traditional hardware manufacturers are also using the consumer of the product itself, so that the realization of their own profits.

One of the most important reasons why Le vision dares to play for free is that Le Vision has a well-established content ecological layout. Most hardware vendors do not dare to play like this, because once the hardware is free, it means that they cannot survive, they can only stand up against the music vision, and for the hardware free of charge to raise various doubts, this is a revolutionary and old-fashioned war. If Le Vision is able to keep the hardware free of charge, the music vision will inevitably create a great new era, even if there is no music vision, there will be other innovators appear.

　　Hardware free normalization is the inevitable trend of the future

In fact, this time the so-called "hardware Free", in essence, operators have always been "phone call to send mobile phones" is no different. The difference between them is that the operators rely on their own communication network, and the music depends on its content and services. This time the hardware free day of the vision is a good start, it will not be an end, the future of hardware free will eventually become a normal.

The company is gradually abandoning its hardware-dependent brand premium, channel premium, hardware premium, and hardware prices, and is stepping up its own free-of-charge, then driving the change in consumption patterns and trying to create a new consumer outlook. For the whole of the music vision ecosystem, the hardware free day has been verified from the side of the success of the business model, the success of Le vision despite the traditional hardware manufacturers have been questioned and resisted, but has been three levels of high recognition and appreciation: one is from the capital level, and the other two from entrepreneurs and consumers.

The success of music vision in hardware is bound to attract more and more entrepreneurs to emulate, which means a whole new opportunity for entrepreneurs: This is the best opportunity for them to subvert traditional hardware vendors. Especially in the future era of intelligence, free hardware based on content ecology will be more and more. At the same time, the capital market for free hardware recognition, will also be driven from behind the entrepreneurs to start the subversive campaign. With the advent of the time of the music vision and the acceptance of this era of change, we can only face elimination.

Overall, le Vision drive hardware free is a revolutionary and old-fashioned war, under the ecological influence of the music vision, there will be more and more music vision mode startups, they will jointly promote the change movement, completely subvert the traditional high-premium hardware manufacturers. In the near future, hardware free will become a normal, this is the era of scientific and technological development of the inevitable trend, no one can not stop, even if there is no music vision, there will be the next music, traditional hardware manufacturers to resist the free hardware is actually a stupid behavior, they are in the trend, not following the trend of the Times, Drive the hardware together for free to go forward, and ultimately can only be overwhelmed by this tidal wave.

　　Liu Yan, Zen Road ponder Internet, public number: liukuang110

The revolution and the old-fashioned war: hardware free is the times inevitable