The rise of app sharing mode will be for an important promotion channel

At present, social sharing is emerging quietly. The social sharing platform drives revenue growth, and a simple sharing can generate new economic growth points. With the development of mobile Internet, the promotion of mobile sharing will gradually occupy the mainstream; 51.1% of China Mobile app developers use social sharing when they develop and operate apps, and the app uses social sharing to improve the user's performance, with the average user's natural growth rate approaching 8% for all types of applications.

The so-called social sharing, refers to users in the use of the Internet process, the information through the social network to share, accelerate the organization spread. Today, social sharing components are available on all major portals and social platforms. When users see content that they are interested in, they will "share" it with their friends because of their innate desire to share. Other users will click the link when they see the share, resulting in a flow back. In a variety of social sharing platform rankings, the main traffic is still concentrated in several large social networking sites and app applications, Sina Weibo share, share code, QQ sharing ranked in the top three, of which QQ share reflux rate is the highest. In other words, enterprises through the social sharing platform to obtain a higher return rate, can save a significant portion of the advertising funds, while achieving the beneficial publicity and dissemination of products. This new mode of cooperation is being gradually developed for the majority of enterprises accepted and applied.

Share the return ratio of mobile phone users sharing communication platform

At present, even though only some of the developers have integrated the sharing function in the app, it still has a good effect on communication. A variety of third-party sharing components have also emerged, and such third-party sharing code has also given developers the benefit of mitigating incidental benefits. For example, to do a friend push to share code, less than three months to take more than 300 users. QQ sharing as an example, the current market has 600,000 sites and 60,000 applications, while accessing the QQ interconnection and revenue from it. Among them, Mushroom street and Beauty said using QQ login and QQ sharing directly brought about by the user growth is probably between 20%-35%, traffic growth is very obvious. Undoubtedly, with more than 800 million users QQ has become the preferred choice for many third parties, more and more developers to share the harvest by the app is huge.

However, some developers are still not fully aware of the great value of sharing. Developers lack in-depth understanding of the shared communications platform, which indicates that social sharing drives the growth of the user's model will have a very large space for development. With the rapid development of social sharing components, more and more users will benefit from it, especially from the QQ sharing platform.

The share-to-reflux ratio generated by each sharing platform is differentiated, most of which are determined by the characteristics of the user groups of the sharing platform. QQ sharing will be in the future development of the customer has a huge attraction, is because of the high overall activity of QQ users, the user relationship chain Close, QQ has a variety of types of QQ Group, discussion group, the user base is large, social rigid demand products; Sina Weibo users overall relatively high-end, user social attributes are not strong, The sharing of personal behavior is not obvious, and in terms of social attributes, it makes up for the shortcomings of Sina Weibo, especially in the middle and high-end users sharing effect is relatively good.

The rise of app sharing mode will be for an important promotion channel