The road of community construction and operation: How to solve the problems faced

Article Description: Stupid people do products: the solution to the problem of dead methods.

Last July I changed my job and started SNS. Before dining Life Search class site, for community knowledge, no actual experience. I got my hands on the road to community building and operations for a year without a good set of directions.

I am Guo Jing that kind of character, things to ponder just understand, the only advantage is like to ponder, a cake is different, gifted intelligent, sharp original, comparable to Huang Rong. So I face the problem without the ingenuity of the solution, is one thing to make it through; a cake can do a good job with a little effort, putting most of her mind on the little girl she likes.

Fortunately, the past few years has accumulated a little experience, to ensure that the wrong way, do not go long way. Do the community so far more than half a year, while doing their own, while looking at others, is aware of a little something. SNS water is very deep, now I just be a shallow into the water, write this article, that is to say that I am how to solve the problem facing, no Chine, just primary experience.

★ My problem is mine, no one else can help me to solve

The Internet products should be knowledgeable, especially in this industry to grow up, we should communicate with each other, this is certain. However, I am more resistant to participating in various salon gatherings for two reasons: on the one hand, the discussion of the accuse can not solve a person's practical problems, on the other hand, many people in such gatherings are not to seek knowledge, but to do personal marketing.

In the former company, we had a party through 5G, the purpose of which is to borrow the wisdom of cattle in the industry, a set of dry goods. At the meeting more and more farther, when it comes to product details, I find that a few of them may not even know what our website looks like. Finally, someone said a word, it is reasonable: "We here Hu Yu solve your company's problems, only you to solve, because every day in serious thinking about this problem is you, not us." ”

And I hope that through the party from my marketing, networking, improve the reputation, I think it is better to open a cocktail rather than a seminar more appropriate.

I encountered in the work of the problem, not only a product level, and the company resources, strategies and models are closely related, take to ask the "industry", the most sincere to answer the person, also provides a little methodology.

Just like the disappointment of pulling a stranger to confide, the lyric sympathy Seoul. Even if the stranger was right and naked to point out how ignorant and naïve I was, I had to endure the pain.

★ How to face the problem?

To write the puzzle out clearly, half of it has been solved

I can not see through the problem, there is a stupid way-write and draw a line of thought. It's about three forms: writing, drawing brain maps, and making prototypes out of Axure.

I like to use online documents to write text, Mancuso, and quick-dial are good. The problem is always in my head, on the subway to think about, work to think about what to write out, fragmented summary, take a quiet time to carefully organize the logic, divided into paragraphs, a look at what I am talking about, what points, and finally think about the solution.

The brain map is used to detail the key points; The prototype is a simulation, a simulation, you can see the small problem.
When writing, there are also some models to refer to, such as 5w1h, such as SWOT analysis.
There is also a way of analyzing my own induction:

1 questions
2 Appearances and Cores
3 Resources
4 solutions, alternatives and price/performance

★ The problem I encountered: How to start a new community?

I have continued to write a number of articles, there are talking about the content and tools of the community, there are other sites to observe, but a new community, empty community, where you start the momentum, snowball small snowball is what, a prairie fire from where the spark? Today took a little bit of the invitation chain, into a look, do really good, but there is nothing. Well, I feel nothing, not that it has nothing in it, users are very elite, the recommended content is also high quality, but I am afraid I will not be using the product from the migration over, even if I use the product is not a little bit better.

Give two chestnuts:

A community A, the product quite has the concept, at the outset, is the product manager spreads each other, the first batch of initial users is these people, plus the product experience somewhat technical characteristic, the result became the professional atmosphere. It clearly does not want to make a professional community, is to commercialize, to the public service, the results of stereotypes, the user has filtered. And, the content of this community, most of the product managers are concerned about things, popularity is not high, is not tacky enough-Leong divorced me p.

There is a community B, before doing is not very successful, so now wash their own is a SNS of the black history, transformation desperate life when the portal do.

To a, belong to Shang burned his own yard, to B, Shang not burning, all the way to burn to have been burned almost a piece of land up.

★ The appearance of this problem is:

1 in a new place myself is an island. If I don't know someone, I will die of loneliness. I spoke, and Rice was heard, and I would die of boredom.
2 All new arrivals are a small island, there are 108,000 miles between us, all in their loneliness boring.
3 Go, go back, at least happy everyone has my friend, Sina can also see celebrity nonsense.
4 boss: "The number of users since the opening up has been slow, why users lost?" ”

★ The core of the problem is: building relationships

I use QQ, I have no way to give up, I use Sina Weibo, I have no way to give up, my friends are on top of it. A new product I want to do, how to let users all come and do not run, the core is the relationship . There is a relationship, only the community. A community is a collection of human relationships in which tools or content can begin to function. Sina Weibo actually early realized that the relationship is the core, they do not have a call "relationship Center" things, later because it is not straightforward or changed to "good friend", that is the meaning.

★ In my community, how do users build relationships?

There are two ways to establish a relationship: one is to import a relationship, the other is to create a new relationship.

Import relationship

Import through existing relationships, MSN, QQ, or mailing lists, or invite your own network into the community by the user.

Create a new relationship

Connect the stranger with the related things. Movies, music, merchandise. For example, online games, everyone in the game do not know each other, by playing strange to do tasks, to become friends with each other, is to create a new relationship. If I had a relationship, I would not go, I would play here.

It doesn't matter. I just came to see it, so no relationship community really made the portal. How to build relationships in a new community.

★ Use the resources in hand to grasp the key

Each family has the resources, the technical force, the planning strength, the market resources and so on, take these to solve, each different. Anyway, eventually I got the solution to import relationships and create new relationships, even though others seemed to think it was not the best solution for me.

If the existing resources are not resolved, there is a need for alternatives, which should be considered cost-effective. I can't do the things that are not worthwhile, I need to know the important things, fire is the important thing, the fire is the urgent matter. Do not do a good fire prevention measures will be everywhere to fire, busy death! Long-term to consider, and even the hero broken wrist, fear is to do the product of perfectionism expansion, excessive flaunt details, ignoring the focus.

Lack of resources or excessive resources, have to grasp the point, good steel used in the blade. With Mindjet MindManager drawing, you can carefully list the details and relationships, see the primary and secondary, help me grasp the point.

★ The implementation level is far greater than the thinking level

Then, I have to do things, do not do things, will never get past. I am not too young, now will not be impatient, choose to do SNS, will spend a 35 years or even more time to do one thing. It is not easy to have a mind to do one thing, we face the temptation too much, desire too much, may also be very anxious. I am not in such a hurry now, one thing is not able to do, I am not a person's business, the team is more important, product manager is not a what the cattle coax the occupation, this is a very weak occupation, involves a wide range of skills, to put others several times the cost, the heart of others several times to have the same output. Think of the product manager this business in China only a few years, who is the undergraduate reading "website Product planning" this professional? Most people change careers to do this also in the history of the 35, who counted themselves in user experience analysis, product architecture and interactive design all spent 10,000 hours, is not already gifted, can do products this is the beginning.

For me, the implementation of methods, coordinated methods, management methods, these far away from the product planning level of the iceberg, deep water under the behemoth, not a taste of what can be learned, may be the next 30 years long career focus.