SEO in today's view is a very popular industry, especially the rise of e-commerce, the demand for SEO is also growing. Each business site needs a large flow of support to be able to convert, search traffic appears to be very important.
The role of SEO mainly has the following several categories.
(1) through the search engine to attract enough traffic, and further expand the visibility of the brand, so that it gets small investment big return. such as China Mobile, gome and so on.
(2) Try to let the search engine to bring large traffic to the site, so that the performance indicators of the site climbed, attracting investors or acquisitions and so on.
(3) to attract accurate customers who search for a particular demand on search engines, so that they understand and purchase targeted products for search. such as online shop, sales-oriented enterprise website.
(4) Rely on the search engine traffic, in exchange for the favor of advertisers to put a certain degree of advertising. such as Baidu Alliance.
(5) Want to get a large flow from the search engine, to the visitors to recommend a product, rather than buy on the spot. such as production-oriented brand enterprise website, dating site, member mode site.
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The role of SEO