The root of SEO: The ultimate SEO optimization process

For a just contact with the grassroots SEO, all know that the goal of SEO is to optimize the site, improve our site rankings, so that the search engine (Baidu) to obtain traffic, in disguise, is to please search engines. With the flow, we can make money, I think this is the vast majority of people just contact seo an idea, indeed, as long as please the search engine, we are reasonable use of these flows, it is really can bring us money benefits. But how to do seo? I think this bothers most people, after all, a just contact SEO people do not understand what, if you want to do SEO, it is impossible; unless you through hard study, for the whole process of SEO, have a profound understanding of words, can really do seo well; In order to be able to do a better job of SEO, today small make up the entire operation of the SEO process to share out, as long as you seriously to practice, can not guarantee you to become a master SEO, but let you become an entry-level SEO personnel, is more than enough!

First, in-depth analysis of the site's keywords

What is the keyword: The purpose of doing a website is to be able to profit, since a website is profitable, then this site is either to sell products profit, or to provide services to others, if we want to use the search engine to bring our site targeted customers, I have to understand that our customers may search for our site by searching for what keywords, for example, your site is to sell weight loss products, then you should know to search "What weight loss products most effective", "the most effective weight loss products," These keywords, should be your targeted customers.

Collect keywords: Know what is the key words, the next job is to these and your site related keywords are collected, you can directly through the search box in Baidu search your site's keywords, at the bottom to find and your site-related keywords, but also through webmaster tools "keyword mining" To find some of the keywords related to your site, all of these keywords are collected and sorted together in Excel forms.

Analysis of Keywords: collected a lot of keywords, but the key words so many, we can not all take to optimize it! So we have to determine the key words we want to optimize, generally speaking, a site as long as three long tail keyword OK, so many keywords, how do we choose? So we have to in-depth analysis of these keywords, those parameters can explain that these keywords are valuable? A keyword index describes the keyword of the daily search volume, so we in the analysis of keywords, to know this keyword index, you can use Baidu Index tool query; The second is the competitiveness of this keyword how, we directly with Baidu Search these keywords, look at the top three pages in Baidu, how much is the homepage of the site, this also collected.

Selection of keywords: through the analysis of the previous step, we know this keyword daily search volume and this keyword competition, then we are the choice of these keywords, for a just contact with the SEO people, do the index of the key words within 1000 is OK, The second is the key words of the competition can not be too big, that is, if you are in search of keywords, if the row in front of the first page, so the keyword competitiveness of the larger, not suitable for us to do.

Second, the choice of domain name and space

Analysis of the keywords of our website, the next thing to do is to register the domain name, purchase space, in the registration domain name, you should pay attention to, you can register and you have words related to the domain name, this is conducive to the ranking of your site, you search in Baidu "SEO" will know, In front of those sites in the domain name contains this keyword, so that if your domain name contains the keyword you want to optimize, but also conducive to your site optimization.

The second is to buy space, when buying space, also note that to choose a more stable, fast space, search engines are mainly through spiders to visit your site, and the site is built on the space, so your space if not stable, will directly affect the spider to visit your site; Everyone has such a habit, is to ask a classmate to play, if he does not play, nothing, two times to call him to play, he still does not go, there is nothing, three times to call him or not, I think you will not go to see him next time to play it, spiders are the same, if many visits to your space is not smooth, He slowly don't like your site, so do optimization, choose space is also a very important step, not to save a little money, bought an unstable, not fast space, is very not to be drawn.

Third, the selection process

The domain name and the space bought, we only need to bind, and then through a few hours of parsing, we can visit our website, but such a site is not what we really want to the site, we have to upload the program, installed after the site is finished, if you are doing blog, Recommend the use of Z-blog procedures, if it is to do the forum, the proposed use of discuz procedures, if it is to do the mall, we recommend that you can use the DEDECMS program, in short, according to everyone's favorite download, the site is done, it looks like a model, and then the real optimization.

Four, 404 pages and 302 orientation

When you visit the website, may be because of the input of the wrong domain name can not open this site, if you do not properly guide these people, maybe these people directly off the page, then the loss of these people in vain, so in order to be able to let these people know, they are because of the input of the wrong address, Not because of the site, so need to build 404 pages, so that these people can correctly enter our main station.

And that's when we visit the site, are often directly belong to the domain name, and did not enter the WWW, which led to some people visit the Web site is the domain name of the WWW, while others visit the site is not with the WWW form of domain name, which caused the decline in the domain name weight, not conducive to ranking, In order not to lead to such a result, we tend to use 302 directional, so as to enhance the weight of a domain name, can be with the WWW form, can also be without the WWW form.

The reasonable layout of the Web page

The density of the keywords is also the key to our site rankings, so we should also be reasonable in the homepage of the site to enhance the density of our website keyword, so that there may be a good ranking. In order to be able to improve the density of the site keyword, while not affecting the user's experience, is generally at the bottom of the site, plus the site's keyword anchor text, there is the location of navigation, can also be reasonable to enhance the density of the site keyword.

Vi. original content and internal chain

Original content, I want to talk about this, we are very annoyed! Indeed, every day to update the article, and if the original, even if we can write, so that every day to write, and one day there is no Dongsy wrote, but there is no way, content is the soul of the site, a site even the soul has no words, Why should the search engine give your site a good ranking? There is nothing to write the classmate, you can go to the false original article, is to find a and your site related articles, and then a paragraph of the translation, or a sentence to the translation, so it is relatively simple! And after writing the article, can really link to your site in the article other articles, or the site's homepage, so you can improve the relevance of your site article, but also conducive to the ranking of the site.

Seven, high-quality outside the chain

As the saying goes: "Content is king outside chain for Emperor", we know how important it is to do the work outside the chain, if there is no strong outside the chain as the support of the site, I think even if your site's article is good, the rankings are not well there, in the end how to do, to be considered a high-quality outside the chain it? In fact, the best high-quality outside the chain is a link to friendship, but a just online site, there is no one who is willing and your site to do friendship links, so you need to go to some high weight of the War Forum, blog and other places hair outside the chain, adhere to a period of time, and so your site has a little weight, Your site is a boil over, you can and your site is similar to the site or better than your site to do links, and so after a period of time, your weight has improved, you can go to find some sites for friendship links.

The whole process of SEO is like this, I think whether you have done SEO, as long as you step by step, step, as long as you thoroughly mastered these things, you are an entry-level SEO personnel, here unreservedly to share with everyone, if we feel good, more support support.

SEO expensive in insist, I hope we can persevere, perseverance is victory!