The second blog Needs analysis (Ofo for example)

N (Need): The university campus travel problem, the school is too big, the road spends too long, to the present city travel question, for instance the home to the subway, the bus station's journey

A (approach): The first "No pile bike sharing" model, independent research and development of the first-generation intelligent lock, has received the D round of financing, more than 250 cities in 20 countries, 100,002 shared bicycles, and many urban government and management department strategic cooperation, ranked first in the industry, and 700Bike, drop the travel cooperation , Lou as a riding ambassador.

B (Benefit): To provide users with convenient travel, wherever there is a car ride, to meet the needs of short-distance transport, reduce the time spent on the road, while users can also exercise green travel. The number of vehicles is more than that of other similar products, which makes it easier for users to find cycling bikes. University teachers and students can also share their own bicycles to ofo business, so that all Ofo share the free use of bicycles, to 1 for N.

C (Competition): As of November 2016, a number of shared bicycles, including motorcycle, Yong, bicycle, panda bike, cycling, Ofo, Xiao Ming bicycle, Little blue bike, ride, etc., have been born and have received a lot of venture capital. But by now, some have been declared bankrupt (little blue bikes, etc.). Ofo has its own advantages at the same time, continuous innovation, optimization, improvement and maintenance, in the follow-up constantly come out of the competitors, also still occupy the big head in the market. Previously because of the problem of password lock, than the Mobaibi, but the independent research and development of intelligent lock, put the door down.

To the recent advent of the Harbin cycle, as long as the Sesame credit score of more than 650 points do not need a deposit, Ofo face new challenges.

D (Delivery): First in the university campus to promote the attention of young people, word-of-mouth advertising, unified yellow color (hence "small yellow Car" name) eye-catching, and government cooperation to promote, different models and so on

Innovative approach:

Organizing cycling events or sponsoring cycling competitions to increase visibility

Identify a cycling month, often used by users to invite new users to ride the line free

Promoting the concept of green travel to primary and secondary schools

A free ride can be obtained by hitting the consumption amount or at a designated point of consumption.

Rewards Regular Cycling users