The seemingly perfect Apple eco-environment, in fact, has already appeared cracks

Recently, Apple's new battery door is continuing to ferment, a consumer on the social platform to share his iphone6s in the battery after the performance test results, the results show that iphone6s in the battery after the sudden acceleration, which means that with the battery aging, consumers will experience a "user experience" The process of getting worse, this is a frustrating thing, some people choose to replace the new iphone, some people go to the Android camp, but everyone knows that Apple's iOS system is safe and stable, the experience is poor after the majority of people will buy a new iphone, such a situation, It's natural to think that the iphone is getting worse because of the aging of the battery, and perhaps Apple is interested in pushing up sales of new products. In fact, it is no wonder that consumers have this idea, after all, we have been aware of this sales strategy from the PC era: either the cost of upgrading, or incompatible, moreover, the old iphone after the completion of iOS upgrade, there is really a significant reduction in the running space, and Apple has never stopped recommending the latest software to consumers.

In the face of this crisis, Cook chose to apologize, and published an affectionate explanation, said they have been committed to the production of consumer favorite products, never intentionally shorten the life of the product or reduce the use of experience. I believe that Cook's words, although they will be in the sales strategy to use some small skills, but will not do any "harm user experience" thing, after all, cook psychology is very clear, Apple has today's achievements, all stems from its adherence to the fine line.

Industry insiders revealed that in order to protect the user experience, they often do not hesitate to do a lot of strange things, such as testing 140HZ audio quality, resulting in a rise in the bad rate of the finished product, and the human ear can not tell the sound of this frequency; they will also be exhausted to consider the consumer reached the altitude of 1000m above the time, Mobile phone needs to make corresponding adjustments, in fact, most of the elevation of more than 1000m of places do not have a cell phone signal, talk about what experience, that is, the iphone battery aging problem objectively exist, but certainly not Apple intentionally for it, but we feel: the apple of jobs era, self-confidence and even arrogance, Consumers complain iPhone4 death grip, master only one sentence: If you feel there is a problem, do not shake it!

Cook-era apples, friendly people, and even public apology, if Heaven has WiFi signal, master know this matter is expected to jump from the tomb, anger godless go back! Of course, we need to be sure of Cook's earnings, but also know that he is faced with some of his own times unique conditions, need to be patient to mediate and balance.

Apple's greatness comes from its quest for a perfect ecological environment.

The iphone has won 2017 years of the best-selling technology product, according to a well-known foreign media, America today. Total sales reached 223 million, higher than the second to fifth of the total number of technology products sold, from sales and profits, Apple is invulnerable, last year was a breath of 3 products Iphone8,iphone8plus and iphone X, especially the iphone X as its 10 anniversary, although innovation is far from subversive revolution, but its more important significance is that she represents the Apple: 10 years, long-lasting, almost create a life of consumer electronics longevity record, plus, market capitalisation, profits, cash reserves climbed up, crowned the greatness of Apple never too much, And the great things that can happen are due to the design of their business models and the ecological environment they derive from:

First, Apple re-invented the mobile phone, and rebuilt the price system, the Nokia era spent 800 yuan to buy mobile phones is high consumption, and Apple launched the first iphone to join the mobile network, expandable software, fashion, culture, and even religious elements, directly priced more than 6000 yuan, This is a very delicate operation, there is a high risk, if the product is not good enough, the price will lead to poor sales, the iphone may disappear, but if the product is good enough, it will rebuild the new price system, the price of the absolute value is not the focus, the key is the consumer price ideology. Like, some people go to the market to think that the 3-dollar tomato is too expensive, but he will not question the 70,001 square meters of the house is too expensive, as you can see, gambling full of jobs launched a good enough products, the restructuring of the high-end smart phone price system, but also to the later profit myth laid the most solid foundation;

Secondly, Apple stresses the soft and hard one, pay attention to the user experience, their design team has long foreseen the first half of the smartphone market by hardware to make money, and the second half by software app to make money, iOS excellence not only guarantee the iphone almost perfect user experience, but also rely on paid apps to earn a lot of profits, And the excellent iOS platform has driven its hardware sales, tying more and more consumers to the iphone, as far as the Android platform is not planned.

In addition, Cook is a master of the supply chain, relying on Apple's strong brand effect, he almost ruled the entire industrial chain, pinching irritate D every penny, to reach a large number of areas, such as Apple in the world to open a large number of repair shops, high fees are rare in the world, this battery event, Cook promised to reduce the cost of replacing batteries from $79 to $29, meaning that it had about $50 in profits before, and they also partnered with suppliers to set up second-hand cell-phone recycling plants that would be disassembled, found available components, reassembled, tested, packaged, and turned into a " Quasi-new machine ". Although not sold at the price of a new handset, profits should be substantial. Apple has expanded more than 3 times times in recent years to be stationed at suppliers, involved in equipment maintenance, logistics planning, warehouse storage and so on, they even planted a forest, as the iphone box paper supply, so deep and breadth to participate in the industrial chain, on the one hand is to ensure quality, What is more important is to control the details of the industrial chain and seize any profits.

Pinching irritate D, Apple's ecological environment has already cracked

Apple's success, not only Cook, but also a lot of supplier managers are going to the pinnacle of life, surrounded by these successful people around the next generation of middle class, they have worked hard for ten years, most of the apple hot and earn enough pension money, but also because the iphone paid youth, Some even pay their health.

In fact, the company can survive on the apple industry chain is very difficult, managers often fall "neurasthenia" of the problem, they want to think too much, any details of negligence will lead to decision-making mistakes, resulting in a wide range of tragedies. Jobs era, the face of the Apple dealers and agents are condescending posture, capacity is often inadequate, who performance good, Apple will be the first to sell to whom, the cook era is very different, the rapid rise of Android phones, although the user experience with the iphone is a few grades, But still occupy a large area of the low-end market, unlimited to cater to the low-end crowd, through a decade of capital, technology accumulation, basically can make some similar to the iphone phone, so Android phone not only blocked the iphone into the low-end market road, but also began eyeing its high-end market.

In this context, consumers and dealers have more choice, Apple has to tear off their own God mask, while the dealer is still interested, must quickly supply. The original rhythm of the industrial chain, has become frequent fluctuations, order peaks and troughs of the frequent gap is particularly large, to bring almost disastrous impact on the industrial chain, serious situation: corpses!

Compared to Apple, suppliers are mostly heavy asset enterprises, that is, priority to invest in land, equipment, technology, manpower and other resources, peak, these resources are sky-high, and once the order is not enough, or even get orders, these resources will appear under the status of insufficient utilization, until the loss of the state, all this is not related to Apple, Also said that Apple according to the current business model, cleverly put the market risk passed to the supplier, in addition, Cook has always been pinching irritate D, the network every year there will be "Apple demand supplier price reduction" news, causing suppliers hostility, the most vicious event is not scheduled delivery, or simply quit the apple industry chain, obviously, Apple " Continuous squeeze "policy is upsetting an increasing number of suppliers. At the moment, they are under the lure of Apple's strong orders, and can still accept such a squeeze, and once there is a second option, struggling suppliers may prefer to flee.

Apple's perfect ecological environment, is cracking, but far from the brink of collapse, to repair these cracks, the need for Cook and the collective wisdom of suppliers, naturally, also need to "have difficulty with" the bosom and courage. (New discoveries of science and Technology, Constantine/Wen)

The seemingly perfect Apple eco-environment, in fact, has already appeared cracks