The six killers that caused the site to fall right

Caused by a lot of factors, the search engine computing ranking algorithm has more than 200 items, each webmaster site has violated the search engine algorithm content, so the site needs to constantly check and improve, otherwise most likely search engine next algorithm will affect you. When we find that our site has fallen right, then we have to find out the reason for the right to reduce and improve, so as to be able to recover at the fastest time, so the analysis of the reason is that we restore the core elements of the site. So what is the main factor that causes the search engine to drop the power? Here is a description for you.

　One, the stability of the space.

The stability of the space or server belongs to the most basic experience of the website, the importance of space is like a house, our daily life should be carried out in the House, the house is our minimum guarantee of life, if your house quality problems, it is likely to your personal safety impact, then space is the same, If your space often goes wrong, it will directly affect the search engine's rating on your site. The instability of space can cause many negative effects:

1. Direct impact included. Search engine will regularly to simulate users to visit our website, when the search engine can not normally visit our page, the search engine spiders can not normally crawl the content of our site, then Baidu will not give this site included, or the previously included pages from the database to delete.

2. Affect the user experience, resulting in high bounce rate. If your space is unstable, when the user opened the speed is too slow, will be lengthened user waiting time, in this time is the money era, the user is not able to afford, because the content on the Internet can choose too much, just want to small hands, jump to the next site. This will direct the loss of our customers, because a site often can not open, will reduce the user's trust in your products.

　　Second, often modify the site title.

The site title is the unique identifier that distinguishes our site from other competitors ' websites, just like a person's name, the user has remembered you, if you changed the name, the user may not be able to find you, so also will not go to click on your site, so you are lost users. So the title is not easy to modify, preferably in the site before the title set, but the title is not said completely can not be modified, just said that if the title is not appropriate to modify will lead to the right to drop. We just remember one point: Modify the title is to make content and title more matching, more in line with user needs, avoid the content of the title and the content of the Web page is inconsistent, otherwise it will become the target of the search engine.

　Third, the garbage content down right.

Spam content is affecting the quality of our site content of cancer, will directly affect our web page in the search engine ranking, but in many sites have this problem, but we do not realize that the most common is the enterprise station news, such as the following figure:

The above is a sprinkler website on the corporate news, they will go online to find some information about the sprinkler industry, sprinkler development and so on, and update these things are users do not need, users enter your site is to buy a sprinkler, not to see the sprinkler news, so you provide these content, users will be formed interference. Many SEO ideas are often updated will let search engines often crawl our site, let Baidu snapshots update some, in fact, this approach to the site is very unfavorable. Enterprise Station A large number of updates caused our site to generate a lot of garbage, when your spam page to a certain extent, will lead to search engines to punish your site.

　Four, worthless keyword anchor text link.

A lot of SEO are advised not to add too much anchor text links in the Web page, and even some so-called SEO experts recommend an article anchor text number not more than three, in fact, this is without any basis. Anchor text is to explain or provide expanded content of the role, so as long as it is in the right place, as long as it is useful to users, it is not illegal, the following is a Google Webmaster guide a part of the contents of the screenshot:

This is just Google Webmaster Guide part of the content of the screenshot, in this part of the screenshot, we can see that Google has added 7 anchor text links, which directly overturned the anchor text of our article can not be more than three of this argument. What kind of anchor text link is worthless? Please look at the following picture:

　　

As shown in the picture, this is a common problem in our sprinkler industry, they always try every means to add such content to their website, as long as a sprinkler will automatically add the link, regardless of whether the user needs, this is very affecting the user to read, and very easy to cause the right to drop. Two cases are also found in other industries, with no more than one by one cases. So the anchor text of the Web page must stand on the user's point of view, otherwise the next right may be you.

　V. Modify the Web site path.

The path of the website is the search engine to visit our website page's only channel, if we change the website path or domain name because of the website revision or other reason, even if your webpage content does not make any change, will be the search engine to be a new page, then this webpage inherits the weight to be lost, Before the path becomes a dead link, it is very likely that the site will be the search engine down the right.

　Six, the process of compressive strength.

The program's ability to resist pressure is very important, when your site ranking to do it, it is bound to cause the increase in user access, and at this time if your Web site program compression ability is not good, very likely to cause the program crash and lead to the site can not open, but also very affect the user experience. So we are in the Web site process before the test program to the compression capability, can use a number of small software to test when many people visit, your site can open and open speed.

Causes the website to drop the right the factor to have many, after I will further come to summarize for everybody. If you want to see how I do SEO, please click on the link to the source of the article. This article by Hubei Chengli sprinkler http://www.51sashuiche.com/original offer, reprint please respect the original information.