The small details of the chain inside the homepage of Sina Net

Sina Network is a lot of webmaster Learning Portal Construction of the classic textbooks, and Sina's SEO is also very powerful, a lot of tricks are followers of the changes in Baidu algorithm adjustment. And there are a lot of small details that let us learn a lot of things. Today to share a Sina net home chain design small details, hope to give you some inspiration, the site's inner chain to do more and more perfect.

Most portals of the first column of the content links are pointed to the article page, and the link anchor text is generally also the title of the article, and point to the corresponding article. But Sina's homepage is how to do? Let's look at the picture below.

　　

The above picture is when I write the article to intercept Sina Net Homepage's news column, because maybe you can see the home page of Sina is not the content of the above, but even if the text content is different, but this way everyone at any time to see should not change, here I will explain the picture:

1, the red thick line link. It looks like the title of the article, it actually points to the topic page.

2, blue lines of the link. After the topic page, the link content is the topic related content, points to the corresponding article page.

　The example in the diagram is as follows:

1, "China: Philippine action can not change the Huangyan island belongs to China" link is "China Philippines in the South China Sea Confrontation" topic page. Although the title of the topic page is not "China: The Philippine action will not change the Huangyan island belongs to China", but "China: Philippine action can not change the Huangyan island belongs to China" Indeed is closely related to the topic page. And this anchor text will be subject to change at any time, but no matter how the content of the anchor text change, link point is invariant, are pointed to the topic page.

2, "Philippine Call for sanctions against China" link is to point to the corresponding article content page, the title is "Philippine president said he is willing to cooperate with oil production members called for sanctions against China", from the content of the page of the bread crumbs can also be seen and the above topic page belongs to the subordinate relationship. The title of the article on the homepage is shorter than the full title.

　　

　Sina homepage of the inner chain why do this? Presumably judged as:

1, Rich topic page link text attributes, because the content is highly relevant, more can help search engine to judge the content of the topic.

2, in addition to the article page link text attributes more accurate, but also for the previous topic links to save space.

There may be other benefits, which are unknown here. This method uses more, in addition to use in the topic page, column page, level two domain name, channel page and so on can use this method. Specifically, the site's specific approach to it.

One, the article can set another title, home to the topic/column link text can be directly the article short title, the title of the word can not be too long.

Second, the first page in the update, the topic/column links will not be updated.

Three, a number of related information needs to appear in the home page. The first point to the topic/column page, and other in the form of a list point to the corresponding article content.

Four, the topic link text correspondence article, set as the topic/column page's top or the first article, lets the user click to come in after one eye can see, does not feel is deceived.

The above is the article of the study of Sina's homepage inside the chain of some small details, the specific approach to believe that many CMS systems can be completed. I hope the article can give you some help in planning the chain of the site. This article by Shanghai Medical Marketing Planning Co., Ltd. http://www.yelot.com original, reproduced please keep the source! Thank you for your support!