The strategy of optimizing the key words before the website is put online

Some friends in my blog home that post the top article said the following message: "How to make a keyword strategy when the website is online, for example, what keywords should be formulated in the prophase, what key words should be formulated in the middle and later, and how to formulate the strategy of keyword optimization in different periods, to achieve a best optimization strategy? I think this sentence is very good, this is also a lot of just do SEO staff more confused place, do not have a complete optimization strategy, and you are exhausted on the internet, but also search for some detailed site optimization strategy documents, today Old Feng (Feng Dongyang) to share with you, I was how to develop the site in the early, medium and Post-site keyword optimization strategy. Today, we share the first site on the previous keyword positioning optimization strategy:

Keyword optimization strategy in the early stage of website online

Here I am talking about a number of small and medium-sized websites, for large portal or business-to-business Web site is not very suitable, this is I in a hypothetical condition down to analyze and formulate the previous keyword optimization strategy. Because in reality you are sure to encounter a lot of resistance, such as team members do not cooperate, the boss does not adopt your optimization advice and so on. Here, let's assume Feng Dongyang I am the boss, now I open a domestic company, this is an example, of course, the way of thinking for other industries. And here the site on the early stage of my understanding is the site from the start to 1 months or so, this is the site of the prophase.

Home Page Title Keyword development Strategy

For the site on the early stage, we must first formulate a good first-page keyword strategy. The principle of the key words of the homepage should be to: Core keywords + key keywords + long tail keywords-corporate name, for example, I am now a company's boss, I give my site to develop the title of the first time will consider my business scope, my goal is very clear, only do Zhengzhou cleaning business, My website title will be positioned: Zhengzhou domestic company + Zhengzhou Cleaning company + Zhengzhou Best domestic company-so-and-so domestic.

The next why I want to make the title, first I feel that the title should be grasped within 30 Chinese characters, Baidu should display up to only 32 Chinese characters, more words will automatically truncated, Google and 360 seems to show only 30 words. So 30 Chinese characters no matter how search will not be truncated, Google in the "Google Optimization Guide" in the emphasis on the title of characters should be as short as possible, this point Baidu did not strictly explain. However, from the user experience point of view or suggest that no more than 30 characters, of course, some sites have 60 Chinese characters are still ranked, this point I do not want to say, I was standing in the user perspective and the long-term development of the site to see. There is also a need to explain that some companies like to write the full name in the title, in fact, there is no such necessity. For example, the full name of the domestic company is Zhengzhou, such as domestic services some companies, you need to write so-and-so housekeeping on the line. The previous keyword has been taken to Zhengzhou, the search engine will automatically match for you. So long characters are too wasteful. Of course this is a personal opinion, do not agree to do so, you can continue to keep your point of view.

Besides, why did I put Zhengzhou domestic company first? Because the "Baidu optimization Guide" Inside said that the more important keywords for you, please put on the left, because the user's browsing habits from left to right to see. How many people have you seen browsing the page from the right to the left? So for you more important keywords, please put in the title of the leftmost, here we generally have to place the core keywords, that is, the optimization is slightly more difficult. And immediately after we should place a relatively competitive degree less than the first keyword, I choose Zhengzhou Cleaning Company is because cleaning is a category of domestic economics, housekeeping company is included in the cleaning service, and its main to do cleaning, so the title placed a Zhengzhou cleaning company. And the last long tail word choice is Zhengzhou best domestic company, because search this long tail word is really a lot of people. You have to admire those who have money, they just need to find high-end services, for money, they don't care! They need high-end services. In the development of the home page keyword we need to rely on Baidu Index, Baidu keyword tools, webmaster tools, Baidu related search, keyword search volume, the company's target positioning, the company's business scope. These data have to be referred to, because the title once we make, it is best not to arbitrarily change.

Website column page keyword formulation strategy

Many small and medium-sized websites have ignored the key words of the column page, and many enterprises are the title of the site column called the homepage. In fact, this station is not reasonable in the perspective of optimization. We can use the section page to do some long tail words. Especially the Product column page. For example also said that this domestic company, the site's section page product is the service, because the domestic company is the service-oriented enterprise. If the service content has home cleaning, engineering cleaning, external wall cleaning. That column page of the key words we can use Zhengzhou Home Cleaning _ Zhengzhou Project Cleaning _ Zhengzhou External Wall Cleaning company-so-and-so domestic, some people will say I product column has a lot of products ah, there are many keywords ah? Well, if that's the case, I suggest you write a sentence, For example, this can be written as So-and-so home to provide Zhengzhou family, engineering, external wall cleaning services. The title of this column is also possible. Here you can say a product column layout of the small skills, is in the product column to call a article on this product column, you can drive the column page is often updated. For example, this family cleaning, you can call a home cleaning information, is usually updated some of the relevant articles of home cleaning, used to improve the product column of the keyword density and relevance. Feng Dongyang thinks this method is very advantageous to the keyword ranking.

Overall grasp strategy of pre-site keywords

Pre-site Optimization keywords should be low index of the site keyword focused optimization, I said the low index keyword does not represent no index. For example, Zhengzhou SEO learning this keyword, I just checked the index is 17, for high index key words may not be very good optimization, but this for the index in 20 of the following keywords, or very easy to optimize, and once you have the index of keywords ranked in the top 50 Baidu, That in Webmaster Tools query your site weight is 1, this time, the exchange of friendship links becomes much easier.

How do I find low index keywords? This can be from some industry high weight web site to get, or your competitor's website ranking is good, you can see his site ranking what low index keyword, as long as can optimize to the top 50 on the line, This for your future friendship link bedding and the Inner page keyword rankings do a very good bedding.

Pre-site online keyword formulation Strategy summary:

1. Homepage keyword character number is less than or equal to 30 Chinese characters is better

2. Home keyword formulation principle: Core keywords + slightly more than the core keywords of the hot word + long tail keyword-company brand

3. Home keyword most important please put on the left

4. The full name of the company can be abbreviated to shorten the total length of the title

5. Home key keywords to make available webmaster tools, Baidu related search terms, Baidu Index and other related tool methods.

6. The Homepage keyword formulation should take the company the long-term development as the principle, once the formulation cannot change easily

7. The website column keyword should place the long tail keyword

8. The Product column may call the related article information to increase the keyword density and the product correlation degree

9. Pre-site keyword optimization should be the index of Low keyword optimization, in order to increase the weight in the link exchange and drive the page ranking has the benefit

10. Low index keyword to do Baidu ranked top 50

Note: The above keyword optimization strategy is suitable for the enterprise to do optimization alone, not suitable for network company optimization personnel. In the future I will write a blog about the network company to optimize the staff of the key words strategy formulation.

This article by the Zhengzhou SEO Feng Dongyang original, reprint please indicate from Feng Dongyang SEO blog http://www.fdyseo.com