The ten truths Google discovered

Google

Our values

Never satisfied, strive for the best
Larry Page, one of Google's founders, points out: "The perfect search engine needs to do what the user wants, and to cut back the user's needs." As far as the status of search technology is concerned, we need to achieve long-term development through research, development and innovation. Google is committed to being a pioneer in this technology field. Although Google is already recognized as the industry's leading search technology company, its goal is to provide all information seekers with a higher standard of service, whether they are sitting on a Boston desktop, driving through Bonn, or strolling through the streets of Bangkok.

To achieve this goal, Google has been tirelessly pursuing technological innovation, breaking the limits of existing technologies, and providing fast, accurate and easy-to-use search services anytime, anywhere. To fully understand Google, you need to understand all aspects of Google's overall process of redefining the views of individuals, businesses, and technicians on the Internet.

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The ten truths Google discovered
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1. Take the user as the center, everything else is in a throng.

At the beginning of the creation, Google is the central task of providing the best user experience. Although many companies advocate the interests of customers, but it is difficult to resist all kinds of temptations, often at the expense of the client's small profits to increase shareholder value. Google's consistent attitude is that if the changes do not give site visitors any advantage, they will steadfastly reject:

The interface is clear and easy to use; Web pages are loaded quickly; the ranking position in the search results is definitely not sold.
Advertisements posted on the website should provide relevant content and will not affect the user's experience.
Google has always adhered to the concept of user first, so from the Internet to win the most loyal user groups. The growth of the user community is not through television advertising campaigns, but through the user's intersection of praise to achieve.

2. The best way to do this is to make it the ultimate thing.

All Google has to do is search. Google does not do horoscope forecasts, do not do financial counseling, also do not chat. But to lead the world's largest research and development team, the heart without distractions to conquer the search problem. Google knows what it is good at and how it can do it better. By constantly exploring difficult issues, Google has always been able to solve complex problems that beset others and continually improve what has been recognized as the best service on the web. With the help of Google Typo fixes and innovative tools such as Google Toolbar, where users can search from any Web site, millions of of users can enjoy a fast, perfect information search experience. All of Google's employees are focused on creating the "perfect search engine" and working tirelessly to achieve this goal.

3. Better faster than slow.

Google believes in the instant joy. When you need to answer, you want to be answered immediately. This is not a doubt, is it? Google may be the only company in the world trying to get its users out of their sites as quickly as possible. Google is obsessed with reducing every bit and byte on its web page, constantly improving the efficiency of its service environment and breaking the speed record it creates. Other people think that large servers are the quickest way to handle massive amounts of data. But Google has found that networked PCs are faster. While others have accepted the obvious speed limit determined by the search algorithm, Google has written a new algorithm proving the truth of the infinite speed. Google has been constantly trying to make it faster.

4. The network needs a democratic style.

Google is successful because it relies on millions of users who publish information to the site to determine which sites provide value. Instead of relying on a group of editors or simply rating each page based on how often a word appears, Google uses a breakthrough technology, PageRank. PageRank evaluates all the sites linked to a Web page and assigns them a value (to some extent, a reference to a site linked to the corresponding site). By analyzing the overall structure of the network, Google is able to determine which sites are rated as the best source of information for users who are most interested in their information. As the scale of the network grows, each new Web site will be another point of information, as well as another vote to be credited, and the technology will continue to improve.

5. You don't have to sit in front of your desktop to get the answers you need.

The world is becoming more and more mobile, and it's hard to be confined to a fixed corner. Whether it's through a PDA, a cordless phone, or even a car, people want to get the information they need at all times. Google has developed a variety of innovative technologies in this area, including Google number Search. With this technology, people can significantly reduce the number of keystrokes when looking for data from mobile phones with internet access and instant conversion systems that convert HTML-formatted Web pages into a format that mobile browsers can read. With this system, people can open billions of web pages from Palm PDA, Japanese i-mode, J-sky, and ezweb on devices that were unable to display the content of the Web page to view the content of the Web page. While search engines can help users find the information they need anywhere, Google continues to explore new technologies and deliver new solutions.

6. You can make money in a proper way.

Google is a business. It earns revenue in two ways: providing search technology to other companies, and offering advertisers the services to advertise on Google or other websites on the web. However, you may never have seen ads on Google. This is because, unless the advertisement is related to the content of the displayed search results page, Google will not allow any advertisements to be displayed on our search results page. As a result, only certain searches display sponsored links above or to the right of the search results. Google firmly believes that it will provide you with useful information only when it is relevant to what you are looking for.

Google has also proved that advertising does not have to be overly exaggerated and effective. Google does not accept pop-up ads because it interferes with the user's view of the requested content. We find that the content of text ads (AdWords), when related to its readers, has a much higher click rate than a randomly displayed advertisement. Google's optimization team works with advertisers to increase the click rate of the campaign during its lifetime. Because the higher the click Rate, the higher the relevance of the content that the advertisement is interested in the user. Any advertiser, regardless of its size, can take advantage of this highly targeted medium. It can be advertised online in minutes via our self-service advertising program, or with the help of a Google advertising service representative.

Ads posted on Google are always clearly labeled as "sponsored links." Not compromising the integrity of our search results is Google's core values. We will never manipulate the ranking position to place our partners in the highest position in search results. No one can buy a higher PageRank (page rating). Our users rely on the objectivity and impartiality of Google, and no short-term interest can justify undermining that trust.

With tens of thousands of advertisers using our Google AdWords program to promote their products, we believe that AdWords is the largest of its kind. In addition, thousands of Web site managers use our Google AdSense program to publish ads related to their website content to increase revenue and improve the user experience.