The thinking of product and humanity

What is the core value of a killer product? Of course, many people will say that the user experience and marketing model, etc., the product literally is not just a work, the side contains more business factors, how to promote? How do you amass popularity? How do you make money? Even with the brush list of unfair competition means to gain market share, of course, ultimately make money is the purpose, but how to let users willing to pay, this may be the embodiment of core values, can meet the dark side of the heart of products are killer products?

Last year internship manager let us think of a mobile phone online games, from the human desire to reflect on the side, rather than entertaining, we were shocked, as ordinary players, we just from the game entertainment and operational aspects of the overall experience of the game.

At that time he cited an example, why so many people in the online games to buy equipment? What is the ultimate state for? Is murder, in the real world, killing is severely sanctioned by law, it's an indisputable fact that you have to kill for a living, unless your father is Li Gang, in other words, if the real world like games, life and death is not controlled by their own, but others and MENGPO soup, the network is virtual, real life can not complete the massacre in the game temporarily realized, Also fulfilled the temporary gratification of their desires, and of course there are unfortunate things happen, indulge in them, unable to extricate themselves, imitate the game, the final brew evil, if a game can let so obsessed players embark on the road of no return, objectively speaking is a very successful product, the game in their eyes is not an entertainment game, but to meet their own desires.

On the train to see a pioneering magazine, there is an article feel tired, the name is called "Micro-letter opportunities: Sex?" Mobile Internet wind, of course, mobile dating applications are also common, of course, each application in the big blow o2o+lbs the so-called sounding Solomo, said more directly, mobile dating than the result is who is the most sharp gun artifact, data can also be very straightforward display for about gun success rate, In this reference to mobile social black law, 3G killer application is Girl (woman), Game (game), Gamble (gambling), girl is the most attractive 3G, lbs is actually location Based Sex, MO Mo Yantan said: I do not have a moral cleanliness, Of course, the MO is also known as the gun artifact, in fact, everyone has no moral cleanliness, just a kind of ideological bondage, conservative culture seems to have been deep-rooted, but also can be said to be temporarily hidden, said more beautiful is implicit, here again to cite the mobile social black Law, the original demand is the strongest product driving force, Technology does not replace the sense of loneliness of people, so a final product manager is really able to read human nature, rather than a simple designer, micro-credit product manager Zhangxiaolong also said that grasp the human nature is a very important part of the product, know what the user's innermost needs, in order to really make users like products, Of course, some things will break the moral bottom line, may even violate the law, in short, both to satisfy the desire of the people, but also let the product survive, so playing edge is very important, this is also a degree of control.

To sum up, two examples are from the legal and moral aspects of the analysis, law and morality are social constraints, if a product can be found and can meet the human greed, then can be called the killer, because that is the common people.

Source: Lei Feng Web feeds