[Software store dead]
1. In terms of business model, if the app in the store cannot be sold and the developer cannot make a profit, but by helping the advertisement promotion SDK to make money, the software store will become the sales channel of the advertising platform;
2. Let's take a look at the user structure of the software store, which can be roughly divided into two categories: Game users who occasionally download apps; app users who occasionally play games; in China, many people are not paying for tool-type applications to improve their work efficiency, which determines that these users are very worthless, in comparison, game users have more consumption potential and important user values;
3. Let's take a look at app promotion in the software store. What is the so-called keyword Seo In the store, the premise is that users search for apps in your software store. In fact, you don't need to say that you know that the app search portal is actually in Baidu, in this case, app searches for all software stores are intra-site searches;
4. Is it convenient to find an app in a software store? Of course, this is inconvenient. Users cannot predict the app keywords when looking for an app, and app developers often cannot obtain the relevance of user search keywords to their apps. There is no data analysis, how do you optimize the settings of your keywords? In fact, this is not very important. What is important is that the store does not classify its users into services or define models. As a result, users are basically abstract concepts, you cannot find a contact from the definition of his mode. For example, an organization user who often engages in offline activities only wants to find some information synchronization tools from the computer to the mobile phone, so how does he find an app?
5. What is app value? What is a good app standard? I think the value of an app is its function usage value. A tool-type app is an important value for improving efficiency, facilitating work and life; A good app standard is to improve user experience in a more humane manner based on the good functional use value, so as to establish a good App Brand Effect. Many people will say that, there is a good app, how is the ranking, how is the download, in fact, the number of APP audiences does not determine the value of the app, small users (industry-oriented, professional) App should not exist when it is difficult? Of course, according to the current software store operation model, such software is not suitable for the software store promotion model.
6. In terms of business model, you can look at the blog website, which is the best place to write a blog. The bloggers write too much like developers. If the bloggers write a blog, what's frightening is that a blog website is profitable by posting adwords ads in the post of a blogger. Is this a bird business model? This is just like the current mode of playing with developers in software stores and advertising platforms;
I can't imagine what else I can talk about in a software store. By the way, I mentioned that a software store in a workshop has recently developed an application +, I guess I want to gather every app user to form a sharing body to drive the download of other apps, I think this software store has reached the point where new users cannot be acquired. Instead, it has reached the point where the app's user base has been used up. I think it is not far from the end. In fact, it is quite simple, the store does not define its own user group model. It is precisely because each app's user group has already been defined by the model. You have a group of users who are interested in cooking and recipes, how to share with a group of LBS users
App? How SNS? The Network shortens the physical distance between two people, but two people are not of different types. You cannot make the two parallel lines have intersections on social networks.
The software store is dead. What I want to express is that the current model is dead. Of course, the companies that make the software store are still alive. I cannot predict when the body will die, but one thing is certain: the death of the soul will eventually take away the helpless body;
The final configuration is shown in the figure. O (Taobao _ tables) O Haha ~, I think all the software stores are in the brightness of the Saint Seiya, Phoenix magic moquan: I say Yihui, because Yihui is in the Devil's Island of Phoenix, and his master is suffering from a deep hatred; the same is true for the software store industry. Everyone doesn't care about making profits, and they don't want to create a benign business ecosystem together with developers. They just blindly grab users, favor users, and fight against opponents. The universe is so evil.
