The true meaning of Seo

Seo is actually very easy to get started with. As for many people who have read some knowledge on the Internet, they feel that they will be Seo. In fact, a successful Seo project is not as simple as a waste station. In essence, it is a systematic process, and various details are infiltrated in the operation process. (The processing process of the waste station is actually not systematic. There are no real Seo Projects to consider and pay attention to. Therefore, people who can succeed in the waste station may not be able to do a real Seo project .) In this system process, how to do a good job in every step requires not only Seo capabilities, but also vision and decision-making capabilities and detailed processing capabilities. The following are some suggestionsSeoLocation:

Team execution: The premise is that there is a team with a good division of labor and in-place execution have a crucial impact on an SEO project.

Scheme Planning: It is important to plan the entire project and supervise the implementation process. For personal webmasters, it is not enough or easy to ignore how to assess the project's performance in stages.

Products and Services: Whether you are selling products or providing services, you must have a relatively qualitative "things" for Seo activities. Only products or services specific to user groups can be used for marketing and promotion activities.

Ability to obtain information: The SEO and marketing industries are constantly evolving and changing, and the situations in other industries are also changing, with sufficient ability and channels to grasp the internal dynamics of the industry and the changes in other fields related to the industry, you can adjust and optimize search engine marketing activities in real time and make full preparations.

Patience and persistence: Everyone wants to succeed quickly, but it is not that easy. Seo projects sometimes require a lot of effort and time to achieve their goals. Impatient people may not be suitable for search engine marketing.

User Experience: The main audience of a website is users. How can users increase their affinity and viscosity for the website, it requires a lot of skills and practices to simplify user operations and make these user friendly for your final conversion service.

Keyword PolicyIncluding keyword selection, keyword organization, keyword placement and promotion. Keyword strategy is the basis for improving website Seo.

Statistics and Analysis: From the beginning to the end of the SEO project, there should be a statistical and analysis process, and timely use the statistical data and analysis results to make adjustments to the search engine marketing plan.

Auxiliary ToolsIncluding keyword research tools, keyword ranking tools, external link monitoring tools, dead link review tools, and more complex competitor and AD analysis tools. Effective use of tools can reduce the consumption of manpower and resources during Seo project execution.

Internal Structure Optimization: The optimization of the internal structure is not only for the search engine, but also to improve the usefulness and guidance of the website to users.

Copywriting: Refers to the content. The content is king. A good website requires excellent content support. Both search engines and users require high-quality content.

High-quality external links: I still pay more attention to the quality of external links, but the quantity is also very important. Link policies and keyword policies are crucial to search engine marketing.

Popularity: It refers to the display degree, allowing users and audience to see you on different occasions, whether in social media or industry windows.

Brand Management: The word-of-mouth effect has become very important in the development of the Internet today. Sometimes, you may feel that your project is successful or failed and promotion is effective. Guiding the impression and evaluation curve of users and non-users, grasping their own public opinion control and guiding ability is very difficult to maintain the brand and image.

Trust: Both the trust of search engines and the trust of user groups are important. They provide fresh users and stable users for websites.

The above details are my experiences from practical projects. But for a complete Seo project or a mature seoer, it is necessary to master these details.