The ultimate goal of SNS marketing is to focus on customers

SNS marketing has sprung up in recent years. Both in China and abroad, SNS marketing has become a new star in marketing methods. (RelatedSNSMarketing tutorial)

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1. I still think that SNS outside China, represented by Facebook, is a tool for users to enhance their feelings with friends, through poke, voting, parking, and other games, you can better understand your friends and maintain better contact. Of course, in this process, you may know new and unfamiliar friends, but the core is to improve your feelings. It is like a salesperson who wants to draw closer to the customer. He must keep looking for new reasons to contact the Customer, such as the customer's birthday and holiday greetings.

 

2. The idea of SNS in China is mostly to meet new friends, expand their own networks, and get to know more people of the opposite sex or even ons, so we should call it community;

 

3. in fact, the two are not in conflict. We do not need to emphasize who understands the core of SNS. What's more important is to meet the needs of domestic users, therefore, it is not right to know new friends and expand their connections, but you should have a clear positioning. If we say that we want to cater to the communication between users and guide unfamiliar users, and are afraid that others will say that you are not Facebook and want to serve as a tool for users, then nothing can be done;

 

4. The Forum community focuses on topics, and SNS focuses on users. The essential difference is that it will be difficult to switch from the Community to SNS. In the end, Chinese people still like to have fun and enjoy square discussions, so the Forum is very popular. However, if they rely on friends like kaixin.com to expand the whole site and take people as the center, there will still be rapid development. Therefore, the core issue should be positioning;

 

5. the vertical SNS community is a strange definition. Many people think that the development of SNS in China must be vertical. The obvious reason is that there is a common topic and it is still back to the concept of the community, therefore, the vertical SNS community should be followed up. Introducing the relationship between people at the same time as the topic-centered should be regarded as an upgraded version of the Community, but is the user's willingness to do so, it remains to be proved by facts that Feiyang is already practicing this idea. I believe this is a good direction;

 

6. vertical SNS community positioning of IT teahouses, because it teahouses were initially operated on forums as the core, and also focused on topics. After the launch of uch1.5, it is expected to develop towards SNS, there is a strong demand for real-name communication and network expansion for users in the IT industry. The Forum is insufficient to meet the requirements. Therefore, we have set up a real-name SNS platform. As a big square, the Forum will allow everyone to communicate and share with each other. As a platform for maintaining real-name connections, SNS serves as a platform for maintaining real-name connections, through posting on the Forum, you can have a preliminary understanding of an ID, and then you can use SNS to add friends for separate stream. This is the ideal development direction of the IT teahouse. Well, I believe the article will give you a new direction.

 

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The ultimate goal of SNS marketing is to focus on customers