The understanding of vertical type and horizontal e-commerce website

Vertical type more focus on a certain industry, such as chemical, metal, pharmaceutical sales and promotion, such as China's chemical network business-to-business, where customer eslite consumer goods.

Such sites provide a range of services (product listing, online sales, etc.) for a certain category of products and their first-off products (such as sales of automobiles, auto parts, car decorations, auto insurance, etc.), providing customers with one step services. This type of website is characterized by strong professionalism.

Focus on all of the power to create a professional information platform. Mainly in the industry as a feature, to a certain industry to do a comprehensive study;

Deep: This type of platform has a unique professional nature, in the professional at the same time in-depth study of the characteristics of an industry, in-depth inquiry into the services of a certain industry, profitability and future development trends.

Horizontal type more focus on a large and wide public platform, and strive to work in the breadth. With the number of users, cross-industry, technology development and other aspects of the advantages.

In fact, the two have more advantages, but an industry in the development to a certain stage, it should be into the refinement of the path of development. Therefore, vertical-type web site if it can be dedicated and deep, but also in the breadth of coverage can be improved, there will be a great prospect for development.

Reference: A comparative analysis of vertical and horizontal e-commerce sites Lin Shanshan and so on.