The value of keyword statements and the layout of keywords

First, the keyword statement

(i) The value of a keyword statement preset

1. The content of the website is mainly composed of various articles, pictures and other resources;

2. Site content resources are set around the keywords;

3. The title of each content page, in addition to a small number of the keyword itself, is mainly composed of phrases or statements containing keywords;

4. Users search, in addition to a small number of direct search by keyword, mainly in the form of random phrases or statements to search;

5. The new site, analog user thinking, layout with preset statements as the title of the article, to facilitate rapid optimization and access to traffic;

(b) Keyword statement setting principles, marketing stations have at least 20 keywords; traffic stations have at least 50 keywords

1. The content page with the title of the keyword itself must be set;

A. should be gradually set; B. To improve the user experience, you can slightly 1-2 words of annotation;

2. Brainstorming should be used to make exhaustive settings;

3. The user's actual search statement shown in the reference statistics tool;

4. Refer to Baidu know the user's question;

(iii) Matters of concern

1. All website resources, according to different keywords classification record title, avoid the title of the same content resources;

2. Conditional website set up a more complete site search, easy to see the different keyword categories of articles published;

3. Use Baidu advanced search to query;

4. The layout of the content of the article should be focused and balanced development;

5. Editors should have a division of labor, through the comprehensive evaluation of the ranking of the relevant resources, as the evaluation of the work of the quality and performance of one of the important indicators.

Second, the layout of the key words

(a) What is the keyword layout

Keyword layout is the goal of a reasonable allocation of keywords to the home page, column pages and columns under the content

1. A single marketing station should have at least more than 20 target keywords, information flow site must have at least 50 keywords, in order to carry out a reasonable layout

2. In principle, the homepage, the section page, the content page should have the subordinate relation, but does not need to complete the practice to obey.

(ii) 7 criteria for keyword layout

1. Identify the groups of users you want to attract and attract

A. Identifying keywords with the characteristics of the user community

B. The smaller the strength of the website and the website entity, the more precise the core user group should be separated, and the more long tail keyword should be used.

C. The greater the strength of the website and the site entities, the greater the scope of the core user groups, the more the core keywords can be used

2. Adhere to the whole station optimization, not only the home optimization

A. The whole station optimizes, is advantageous to the website long-term development

B. Optimization efficiency of the whole station is higher than only the homepage optimization

C. Whole station optimization greatly reduces the risk of optimization failure

3. Choose the RIGHT keyword

Keywords choice principle: high heat, small competition, business value, and the strength of the appropriate

A. The more the promotion links, the less the value of SEO

B. Competitiveness analysis:

① search results in the top 10 and top 50 of the first page number is to reflect the competitiveness of the keyword one of the most important elements

② Competitor analysis, estimating the difficulty of keyword optimization, analysis of the first 10 results and 20 results in a possible competition with you results

The amount of ③ can reflect the competition degree of the key words to some extent

4. The key words should be logically subordinate between different levels of pages.

A. Home keywords should be able to a certain extent to represent the overall theme of the site

B. The key words in the column represent the whole theme of the column to a certain extent

C. Content page keywords generally for long tail words, subordinate and belong to the column

Can also be based on user groups to assign keywords, general:

A. Home keywords correspond to the most important user groups-the group that you want to attract and attract

B. Key user groups corresponding to a certain category

C. Content keywords can be widely corresponding to various groups of users

5. Different levels of the SEO value of different pages

A. General marketing stations and growing web sites, home page optimization value of the highest

B. Well-known portals will focus on content pages, feature pages, and section pages

C. For most Web sites, content pages have high value for optimization

D. column page title first to reflect the name of the column, the optimization value of a certain limit

E. Special page optimization effect better than the section page and content page, strategy reference Home

6. Keyword Density

A. The density of keywords generally recommended in 2%-8%

B. Keyword density is too low must affect keyword ranking

C. In the case of natural presentation, the keyword density is larger, will not have adverse effects

D. Any level of the page should be as far as possible to maintain a reasonable density of keywords

7. Constantly updating the adjustment

A. Expanding the number of target keywords

B. Adjusting the layout structure of keywords

(c) Keyword layout scheme

At least 20 marketing stations, more than 50 information flow stations

1. Determine the core keywords of the site, with core keywords as the Center for keyword Mining

2. Key keywords from the core keyword to the next level, the keyword mining

3. From the core keyword to extend up to the first level of core keywords, for keyword mining

4. From the core keyword to extend the relevant key words, for keyword mining

5. The same keyword full name, abbreviation, alias can be used for keyword mining

Make the Keyword layout table

1. Home, section page to have a certain target keywords

2. Home, column page of the target keyword once determined not to easily modify

3. Assign the target keyword to each column reasonably

4. Keyword distribution to that column to consider the configuration of content resources