The value of SEO in Sina microblog

With the growing influence of social networking sites such as Sina Weibo, Facebook's traffic goes beyond Google's, and more and more voices think that SEO will fade away, but the author does not agree with this view, because even on Sina Weibo, such as social networking sites, SEO can do a lot.

As Sina Weibo has more users and more users are using the Sina Weibo search box, how many users are using Sina Weibo's search function? From the following two screenshots you can see the clue, I query the key words is "China good voice."

　　

Sina Hot Word Index

　　

Baidu Index

The first screenshot is Sina Weibo China's good sound of the hot Word index, can see the highest reached 350,000. The second screenshot is China's good voice Baidu index, the highest when nearly 2 million. China's good voice the key word in Baidu and Sina Weibo on the index gap is still relatively large, but can be seen, there are still many people using the Sina Weibo search box function.

Because of Sina Weibo's search function and Baidu search differences, the effect of the two is also very different, Baidu's search function can be directly introduced to the Web site traffic, and Sina Weibo's search function is more to introduce traffic to Sina Weibo station, so need two times to import traffic, This requires long-term health care for the official Sina microblogging service. Seo in Sina Weibo's value is mainly reflected in the first step, the flow of traffic into the company's official microblog.

What seoer need to do is optimize the name, profile, and label of the official microblog at the same time to send out to each micro-blog content also to carry out keyword optimization, in addition to "external optimization", the specific internal optimization method will be in my next article "Seo in Sina Weibo in the use of internal optimization chapter" in the detailed.

This article is written by the vegetable Root Network studio (http://www.icaigen.com) @ Shanghai, reproduced please indicate the source