The video website card has the copyright to do

Although there are many different ways to do video site companies, but in all fairness now has the greatest scope of influence can only be video-sharing as the direction of the video portal class site. Earlier this week, a company in the first group of video-sharing websites finally got a "video license". With the Olympic Games approaching, the market after the shuffle of the network video appeared orderly Dawn.

Getting a license is a good thing, but as the CEOs of video sites say, it's just a matter of time. This is reminiscent of a lawsuit that took place in the United States about one months ago, and the problems raised by the lawsuit are more important.

American Time in early June, a lawsuit dust settles between the Virgin Group and YouTube, which owns content producers such as MTV and Paramount. The New York state court's ruling ruled that YouTube had been infringed and asked YouTube to provide Viacom with information on all users of Viacom's copyrighted content via YouTube. After the news, YouTube users in an uproar, "This is tantamount to the user's information thrown to a group of wolves." "If YouTube ends up having to sell its users ' information to content providers, it's not sure who is really responsible for the privacy of those users," the opponents said ironically. ”

Of course, the overly pessimistic argument may not be worth drawing on, but the problems that have been exposed cannot be feared. In video sharing mode, because more time the content of the provider from the private, so even if the enterprise to pay more efforts, theoretically can not 100% to eliminate piracy and infringement of the occurrence. So in America, the chaebol, like the Dallas Mavericks boss Cuban, have started to invest in new models of video sites that access licensing content through agreements with most television channels and studios across the United States, and provide resources to users on demand. Cuban said he believes the model will be able to overtake YouTube next year.

As with the logic above, overly optimistic arguments are naturally not worth fully believing. After all, Rome overnight, the advantage of video-sharing site is to be able to establish their own in the mass users through its media characteristics of influence, and VOD video site is the best to avoid the greatest degree of copyright problems. In today's market environment, it may be too early to compare the two. But at least one thing is clear: there is no reason for large-scale profits to be built on the basis of piracy. Although we still cannot see clearly the future "healthy" video website exactly is what kind, but can surely certainly not be now this